53% of US viewers viewing programs via streaming, without being aware of the time of issue of that content on a cable channel
Internet TV. | Win the battle to the wire
When it comes to consuming television, most Americans now prefer to do it through internet. according to a study by Deloitte whose findings are a reflection of the profound and rapid transformation that crosses the audiovisual sector.
This change occurs at a significant rate, in line with the technological revolution of the devices phones.
In 2011, only 17% of the population was interested in watching TV online, according to the 2012 survey of Deloitte Digital Democracy Survey.
Not only He changed the form of access to content, also the exposure. 64% of Americans admit to having seen multiple consecutive episodes of a series in 2014, a figure that is higher than 80% for the younger audience (14-31 years).
panorama is a threat to the dominant position of suppliers of cable and satellite television, they see how companies like Netflix, Hulu and Amazon, among others, are growing up making unnecessary subscribe to cable.
For years , the telecom giants like Comcast, Time Warner and Dish Network, established a regime of packages with attractive rates intended to make hiring triple play (TV, internet and phone) and whose average price, according to NPD Group, is around u $ s90 monthly.
Data from Nielsen revealed that in 2014, US households had access to an average of 189 channels, 46% more than in 2008, of which the viewer sees only an average of 17 , while rates rose above 6% annually, according to the Federal Communications Commission (FCC).
That is, the consumer pays more by having a choice of channels you are not interested, one market inefficiency is supported by the lack of competition and that there are regional monopolies.
Polls indicate, however, that the Americans are still reluctant to cut cable television (only 13% say lack of that service), but the idea begins to grow. 38% say they are planning to rethink its contract to end or have already taken the step.
“There are more than 10 million US households with broadband only (no cable TV contract but Internet), “said the CEO of HBO, Richard Plepler, in a recent interview with CNN in which he acknowledged that it was too big audience to ignore.
HBO, reference channel quality programming, existed until this April only through cable and satellite, and as a product with extra cost to the viewer.
Now, through Apple TV, HBO Now there platform anyone can hire, as with Netflix. Fox also has a service that competes with streaming services.
The cable providers do not give the battle lost and strive to retain customers based on new offers and greater flexibility.
This week, Verizon filed Custom TV, a plan offering programs chopped into smaller units so that the user contracts the need, while Dish Network Sling TV launched in February, a platform for digital television for $ s20 . per month
This large companies, however, have an ace up his sleeve that will continue placing them in the future in the center of the audiovisual business: they are the main providers of access to broadband internet
The recent approval by FCC regulation of neutrality promoted by the White House tries to prevent network providers that can manipulate the connection speed, which can affect the transmission of series and movies streaming.
These companies can upload their connection fees to the extent that outweighs benefit from a package deal that includes the television or put up for consumption gigabit rates, as does the telephony sector Mobile.
Comcast is already experiencing in this regard.
The Minister Diego Molano Vega ICT presented the rationale, objectives and impact of the project that will free channels broadcast television 100% of Colombians, especially, to 4 million today have no access to television service. 
