Technology
Wednesday April 22, 2015
According to a study in the US
The study shows that about 53% watch movies online.
US consumers are increasingly internet TV “streaming” and deferred, instead of watching live programs , according to a study released Wednesday by Deloitte.
56% of respondents indicated that watching movies online at least once a month and 53% television programs.
Respondents spectators devoted only 45% of their time in front of the small screen live TV. The figure drops to 35% in the range of 26-31 years and 28% for 14-25 years.
“The notion of consumers sitting in their living rooms watching television programs Scheduling especially among the younger generations, gives way quickly to a market of viewers who use multiple devices inside and outside your home to watch content when they want, “the authors of the study indicated
.” In 2014 was a transition between a television with imposed time (for broadcasters) to a lot of consumers who binge television at their own pace are given, “they added.
68% of respondents admitted to making “binge-watching” as these binges three or more episodes at a time known in English, and 31% say it at least once a week.
The transition is most evident in the new generations: over 70% of young people 14-25 years say that the “streaming” –mirar content over the Internet without downloading computadora– is your favorite television viewing method.
In the same age group, 80% indicated do “binge-watching”.
In addition, 3% of respondents indicated that suppressed their subscription to cable or satellite last year, and 7% said they consider doing so.
The study was based on a survey of 2,076 Americans 14 or older and was conducted between 3 and November 19 last
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