Mexican rely more on television for shopping – Informador.com.mx

MEXICO CITY (07 / Sep / 2015) .- Broadcast TV is the medium that generates greater influence on purchase intent of Mexicans to impact the 43% of families said Patricia Moreno, strategy manager Ernst & amp; Young

During the presentation of the study on the use of advertising in media E &. And, Moreno explained that television continues to be the most powerful to reach the 88% of people in the country.

“Television reaches a greater number of people with a lower cost per thousand”, he said.

As for the cost to advertise on a high against the value of brand, broadcast television adds 87%, followed by the print media to 47%.

With regard to reliability, in Mexico and Latin America, means that generate greater confidence are film and television, while Internet and mobile devices are generating means lower consumer confidence

The analysis of E & amp;. Y indicates that the advertising media investment was five billion dollars, of which 80% is . spent on traditional media

Of the total investment to traditional media, 65% was invested in open television

By 2018, E & amp;. AND expects ad spending Mexico is of 6.8 billion dollars.