53% of Spaniards consume television and video “streaming … – La Razon

A3Player is the video on demand service most used

More than half of Spaniards consume television and video streaming on a daily basis, representing a spectacular growth in the last five years. Thus, the figure rises to 53% compared to 34 percent of 2010. As is clear from the latest annual report of Ericsson ConsumerLab on consumption habits television and video, the figure soars among teenagers, of which 8 out of 10 consume this type of content. As for people over 60, the figure drops to 20 percent.

According to Ericsson, the Spaniards spend almost seven hours a week watching longer programs, more than double than four years ago. In fact, 94% of users of video on demand (VOD)

are given the “television binge” (see several consecutive episodes of a series or program) every week and 51% do so at daily.

However, the traditional TV is still the preferred choice for most viewers. 90% of older people see it daily and 70% of young people between 16 and 34 years. 50% of these traditional viewers do not perceive the value of pay-TV, but 7% subscribe to VOD services.

So, 3 out of 10 people aged between 20 and 44 years are contained TV recorded daily, compared with 1 in 10 seniors. Are older people who prefer to see

news: almost 5 hours per week, 80% more young people 16-34 years

Mastery series

Since 2011, the average time spent watching streaming content has increased by 4.2 hours per week (175% more). Although this is reflected in all types of content, they are especially series and other TV programs which have experienced more growth, 237%.

Of the total of 6.6 hours per week, the series TV is the most watched content, with 47% of total viewing in streaming. As for the “TV binge”, although this option is available for years, for example with DVD cases with full seasons of the series, the arrival of services Video On Demand (VOD) has become more affordable, widespread consumption: 94% of users of these services use them at least once a week

YouTube, impregnable

Among the streaming video sites, 80% of the Spanish population goes into YouTube at least once a week. In the last four years it has been has increased the number of consumers visiting this site more than 3 hours a day on 190%. Although YouTube has greater penetration A3Player is the video on demand service most used, followed by Canal +, Yomvi, the web of RTVE and Mitele.es.

Among the categories of content highlights the rise of videos tutorials or “how it’s done”, viewed by 27% each week, while 17% see videos of games.

As for smartphones, 65% of users consume TV and video these devices, a 135% increase over three years ago. For 41%, it is very important to see all kinds of multimedia content anywhere.

Of the total time spent by teenagers watching TV and video, 65% is on mobile devices. However, for traditional television (live, delayed or recorded), users

still prefer the big screen of your TV. Screen “always” is also chosen to consume certain contents, view photos, play games or listen to music.

Nothing to do?

Of note is the fact that 50% of Spanish traditional TV viewers do not find anything you want to see every day. In addition, only 22% of traditional users are satisfied with the quality and level of detail of your TV guide.

The majority of respondents (58%) say that high quality (HD ) it is “very important” and 28% are in favor of paying more to have her; percentages down to 46% and

20% for the Ultra High Definition (UHD).

One thing they agree both young (16-34 years ) and seniors (35-59) it is the importance for them to have a “free ads” TV: 54% and 60% respectively highlighted as a quality for which they would pay

Among the reasons given by those who would be unwilling to pay for TV services, is at first that of “not feel the need to have them” (72%) followed by

of which say they can not afford them (22%).

The Ericsson ConsumerLab report on TV and media is based on interviews with more than 22,500 people and its results reflect the views of 680 million consumers,

of them more than 23 million Spaniards, which represents the largest study of its kind in the television industry to date. And supporting data extracted from measurements

Device and qualitative research, the report details the latest consumer behaviors, attitudes and demands regarding television and the media,

and the potential impact that these trends may have on current business models in the sector.