For over a year I was doing two or three interviews per month with various personalities in areas such as business, sports, culture, music and cinema, where one of the basic questions was whether watched television “air” or just on-demand , and the overwhelming response was always that Netflix preferred product type for series or movies when they wanted.
On the “normal” television, everyone told me that they used to watch live programs such as sports or news, but rarely longer saw any other show or movie through a “traditional”.
With the radio was something like. canal These people preferred to listen to music via a mobile device and through services like Spotify, radio and lit only when, for example, needed to hear news while in the car. Even several of them recognized that although they had a radio near, preferred to listen to the radio through an application on your mobile device.
And today, almost you need only a telephone and a good connection Internet (or a good data plan) to watch TV, listen to radio, watch a movie and put together a good dance at a party.
Just as all media now fit on a single device, the media must learn to be on different platforms so that all can be seen in one product. That is, instead of the user having to open an app radio and then a TV, you should have the same experience all products and eliminate the “second screen” to consume a multimedia product and interact at a time . without having to look away from his cell
The same for television: check Twitter or Instagram on a TV screen it is not the best experience, but there are much better appreciate a range of Netflix <. /> p>
Before this, during the next few years, the media should change their audiovisual languages to adapt to these new ways of consuming information, and that is where the new generations have new options for innovation in formats that will also require the development technology to help them do their jobs better.
For example, you will need to learn to tell stories on video in a few seconds, real-time interaction with the audience and even, for example, generate a special broadcast of a sporting event for mobile devices where, perhaps, the sockets must be closed and the story would interaction with other users.
It’s time to start developing a new means of information where there are designed in the devices we use every day to inform and entertain formats, so that there is a great opportunity for those who wish to engage in the communication.
Also, graduates of Communication should be open to joining technological development processes, where they will have to generate new tools they will need to carry out their work.
So, in a few years, newspaper editors, producers TV and radio broadcasters will not be as we know them today, but some characters capable of performing several tasks at once, which is devoted to various media and incorporating know, all the time, tasks such as writing a script, and edit a video record a voice; they must also learn basics of programming and skills of quick thinking, spelling, and visual language should be well developed.
As always happens in these cases, few media companies in the country which are working to come prepared to these new times, while in the universities it does little or virtually nothing to train this new generation of communicators.
We’ll have to wake up and understand these new media needs if we want to come from other lands, as grandmothers say, “eat us in commanded.” It’s that simple.
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