October 29, 2015, 9:00

The TV inversive a unique sense of integration with the television through natural user interaction with action that is issued.

The relevance of the immersive TV is that it allows the viewer to experience firsthand the action is broadcast facilitating their interaction with the scenario in any spatial dimension .

The guest of this week Myles M. McGovern, president and CEO of Immersive Ventures , explains that the viewer will experience firsthand the action is broadcast on screen, an action that surrounds him and to felt part and protagonist of the story.

The recent months have witnessed the birth of a new immersive technologies such as augmented reality glasses from different manufacturers for both the market audiovisual content such as games . Google for example has Cardboard active project, which revolves around a cardboard template to encourage developers to create immersive content through a SDK.

The project content TV opens the door to a new market of production and consumption based on immersion contents, which are not yet being exploited in the market for traditional consumption. Great flexibility to extend the repertoire of associated commands, meaning that in the future will incorporate new features or even improving business models already established , such as social TV or Internet content .

The sense of immersion by the user is achieved by 3D and home automation components such as sensors, 3D audio systems, ambient lighting and accent lighting, scent diffusers and diffusers smoke, content and even acting with elements of furniture such as sofa, something very similar to what we expect to find in a smart home in the coming years.

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