Interesting statements made by the CEO of Netflix about the future of traditional television. To Reed Hastings, this type of television has an expiration date : “The era of traditional television will probably last until 2030,” claimed the executive in a talk he gave this week in Mexico, where his portal streaming is growing considerably
According to Hastings, open emissions are like horses. “The horse was fine until they reached the car.” For him, the future is VOD Internet where the distribution is global. Precisely that claim to be working on getting global emission rights to anyone to see anything from anywhere, not only from certain countries.
Another symptom of enjoy the online content is getting increasingly more important is that Nielsen, the audience measurement company par excellence, has already announced its intention to measure the number of viewers who get streaming services by Subscription (like Netflix itself). So far, Netflix kept secret audience data from their own series, but may soon cease to be a mystery.
It is the first time that Hastings shares his vision of apocalyptic future of traditional television. In 2013 he shared an interesting document that heralded the order linear TV . Obviously, this is a partial view (after all he is the CEO of Netflix, a company that would be thrilled that traditional channels disappear), but there seems to be misguided, and the proof is that every time they are more channels that broadcast their content on demand and online
Via |. Hollywood Reporter, Digital Trends
Genbeta | Netflix plans a “significant expansion” in 2015
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