Traditional television is slowly off for young and … – Pure Marketing

Teenagers are supporters of the pages of video on demand, video networks or content delivered to them through social networks

 The traditional media are losing younger consumers, as different studies have been pointing in recent months and so far. A new report on consumer habits has added more figures on this situation and has helped confirm the trend.

 A study on hearing panels Ofcom (the UK equivalent to the former Telecommunications Market Commission, CMT in Spain) has confirmed that young people are changing consumer habits television with respect to their parents. While the average consumption of television content of British adults is 2 hours and 58 minutes per day, the young people between 11 and 15 years (the members of Generation Z at which the marks are learning to understand) is are in the middle. These consumers only watch TV for 1 hour and 32 minutes.

 These numbers do not imply that young people are not consuming content or making less than adults but they demonstrate a trend of change in how we consume that content and preferred media for them. Teens have changed television network: instead of sitting on the couch and watch what’s on TV, they prefer to connect to internet and consume content on demand. YouTube, Vimeo and Vine are the main sources of content of pitching hand, but also consume videos Facebook or Twitter and, strikingly, the online media. They see the news on videos of the electronic media.

 The big winners of these changes in consumption patterns are, therefore, different tools offered Internet access content. Teenagers are supporters of the pages of video on demand, video networks or content delivered to them through social networks. What happens with the video also applies to other content. Teens also outnumber adults in consumption streaming music or viewing of music videos (one of those contents that largely take on YouTube) as Ofcom figures show.

 It is difficult to determine how consumers Fringe lower age will, as though children do see a little TV that teenagers they have some habits of the more marked content so your parents decide that their own interests.

  Closer to the blackout

 Teens not only watch less TV than adults, but are also more likely to never see it. 22% of respondents in this age group by the British regulator ensures that week has not seen any television ever.

 These consumers thus become a fishery of potential members of the Generation Zero-TV, those who have chosen not to have TV. The figures show an upward trend in the United States, where more and more people and families who have dispensed with the traditional television (and do not give so high a subscription cable, US key to access TV content) to focus solely on what the internet has to offer. Television consumption ratios have not also stopped dropping year after year, which puts on a pretty sticky situation those responsible for the media.

 The millennials, the generation that will just prior to Generation Z, are the great champions of change and have become one of the great lost for network television audiences. Millennials prefer to access social content, reduced use of traditional television and seeks other different content to previous generations, as evidenced consumption patterns content of this generation.

Corporate Social network for enterprises. Manage your company and projects from any device.