In Spain there are 4.5 million smart TVs and most of their owners do not connect to internet but make the most use of them is for viewing afterwards it was issued in a traditional canal
The market for “ Smart TV ‘thrives in Spain. The possibilities of expanding content and have a new way of watching TV on demand through these devices has begun to displace convecionales televisones.
The type of next-generation televisions have become, for the first time in main form to see connected TV . The market has risen from 20% to bind 54% of users in just one year, according Unveils Second Annual Study prepared by Wiki Connected TV and Smartclip in collaboration with the Association of Advertising, Marketing and Digital Communication in Spain (IAB Spain), where it is revealed that he has kept the TV penetration in PC (29%) of the hybrid DTT (14%). Devices like Google TV or Apple TV, , however, still have low penetration among the mass public and recorded only 6%.
The profile user, the study estimates that there are 4.5 million smart TVs in Spain. Although resulting faster access to contents, half not connect to the internet due to problems with a way to connect or simply for your internet connection is slow.
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However, as recorded by the report, the viewer has a connected TV in the home consume more content and makes it a more social use throughout the day as either post comments on their social networking profiles or share details. Specifically, the social component has allowed many users to use these machines for viewing once issued retrospectively (73%).
In this regard, 24% watch less traditional TV states from having a machine connected . As shown in the study, 30% of users have completely stopped watching traditional TV programs you see on TV Connected. Furthermore, 27% of users consume online video directly from these machines.
As for the type of content an uptrend cinema, VOD, music and exclusive internet programs, is seen as it descends domestic consumption series. Regarding interactivity, climbing 20% consumption of online video in the websites that host content, while 5% lower social networks.
Willing to pay
About the free content, the report offers some surprising conclusions. Given the widespread theory that is supported by the Spanish tend to prefer illegal downloading, users acknowledge that they pay a fee dipuestos 6 euros per month for Internet video conumir and 1.8 euro for a single program. The Movies (89%), the series (70%) and sports (69%) are the major content for which you pay.
As for the most popular platforms, YouTube continues to dominate the online video market (76%) compared to Vimeo (12%), followed by Yomvi (10%), Nubeox (6%) and wuakiTV (5%) platforms.
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