Bark TV – The World

The camera slowly moves from right to left and takes a pan of an exotic landscape with palms and tropical flowers. In the foreground, a husky Siberian remains seated and staring at the horizon. The incongruous image is part of the promotional video of the new television channel that reaches German screens, Dog TV , a channel of TV dog. This is followed by other planes that appear in dogs of different breeds, all lying and ears in relaxation mode, because it is one of the programs that respond to title relaxation . In the background, music New Age on which are marching cacti and redwoods. Only occasionally quiet breathing of a dog sneaks into the audio, remembering that we are attuned to Dog TV .

The program in question is designed to relax and make your stay more enjoyable at home all day long work , not to the most stressed people, but their best four-legged friends. Other programs of the same chain are titled Stimulus or motion . Founded in California in 2012 by Time Warner Cable and Cox Media, reaches Europe via Deutsche Telekom television offer. Now is also issued in South Korea, Japan and Israel. Coming Soon to UK, Ireland and France.

Programming has been created from “scientific criteria” . With this expression, its leaders in Germany refer to studies for several years has carried out a team of researchers at Tufts University in Boston, watching through security cameras the behavior of the dogs that are left home alone. Still, the only scientifically proven is that the owners of the dogs are thrilled with this programming. The channel already has over one million subscribers and on its Facebook page, photographs of dogs watching TV displaying channel have been rated by more than 134,000 users and “likes”.

“Dogs suffer loneliness, fear and stress during the long hours they have to stay home alone , so this tv is a substantial relief from this situation,” says the CEO of Dog TV in Germany, Gilad Neuman, which aims to meet the same objectives as the channel has reached easily in the US, where just weeks after its launch, 40% of households with a dog that had channel available to tune it for an average of two hours a day.

Despite the obvious potential of this channel in the advertising market, Dog TV airs in Germany with the firm intention not to give publicity, defined himself as “in a product and a service dog for dog owners.” “Our product will change the life of millions of dogs and their families,” predicts Nenman.

“Our channel is dedicated to dogs as spectators and Our program is specifically designed to meet the special senses of dogs, such as vision, hearing and behavior . We work for more than 100 million dogs in the world who spend hours alone at home and suffering from loneliness, boredom and separation anxiety, “explains

In the wake of its directors for MIPCOM this year. Several international TV platforms have reacted with enthusiasm and Neuman says,” We are working very hard to meet the growing international demand channel, anticipating many releases and receiving an overwhelming response from enthusiastic network.