Oscar Cornejo and Adrian van de Madrid nines. Each in his own style. Cornejo (Tarragona, 1972) wearing a shirt and glasses modern cutting wood. Madrid (Zamora, 1970), an immaculate shirt, the third out, begins to reveal lunar having prints. As his owner does not like to show. Unlike his partner, Madrid is airtight. Avoid appear and gives the floor on each question to his partner. But when he speaks clearly expresses your ideas.
They own the TV Factory, the producer with the hardest working Telecinco, which owns 30% stake. In total they have created 30 programs and currently have on the air a handful of them among which Save me with five years on the air and many headlines portfolio, most sometimes negative. All their products are issued in chains Mediaset factory. Currently completing his wallet Traveling with Chester (Four) -the talk show Risto Mejide-, The other network (four) and butterfly nets ( Divinity).
Both are stirred upset when they hear the word Save me telebasura to qualify. “It is an obsolete term,” complains Cornejo
-. And how would you define the
– Before we used the word FastTV to make a paralalismo with Fast Foods , responds Madrid
-. Save Me is a group therapy that is useful to the viewer, ditch Cornejo
– Hey, nice, this definition had not heard you, says Madrid
-. I just do what I’ve already bored of it as a reality endless.
Cornejo and Madrid along very well. But after hearing how they met their relationship is better understood. They agreed during the recording of one of the most successful programs ever known desktop Spain and one of the most criticized for its so blatantly exposing the intimacies of celebrities and wannabe celebrities, Aquí hay tomate . The historical average for output (between 2002 and 2008) was 2,820,000 viewers, with an audience share of 24.1%. A program Telecinco brought quite a few headaches but also many rewards.
Atlas, the producer of the program, named as assistant to Cornejo, a young man who started as a cameraman and was climbing positions. Then I went to Madrid as director. Soon he protested and demanded the rise of Cornejo director. “We had the same level of commitment and effort. At one time it was very unfair that was below me, I could not tolerate it. ” “What he did is quite exceptional,” interjects Cornejo. “It was not easy. It was a pulse of Telecinco, who did not want to promote me because they were not willing to spend money. But he did it by throwing the cracking “
Soon after, under the impetus of Madrid, created their own production company, White Ants, which soon changed its name to The Factory TV . The CEO of Mediaset, Paolo Vasile, did not hesitate to get in his car. “When a child opens the window should not prevent you, you have to look outside and see what there is,” says Vasile from his office. “The less time you have the bird in the cage, sings better.”
Madrid and Cornejo created each his own production sharing ownership with Mediaset. Gay couple with long, Madrid owns Productions Pears and Apples Dogwood Productions, a clear nod to the famous ironic words of Ana Botella to defend his opposition to gay marriage. Both confess that in elections will choose between candidates of the PP. “I, in municipal, would vote for the PSOE or my husband kills me,” Cornejo said.
Her husband is exactly the candidate of PSC in Barcelona, Jaume Collboni. Their wedding, which faces like Belén Esteban mingled with politicians such as José Montilla, it was in all the national newspapers. When recently the secretary general of the PSOE Pedro Sanchez called Save Me to commit to eradicating Party Toro de la Vega if it came to the government, some saw the influence of Collbuni. But Cornejo says he had nothing to do: “It was something that happened without me intervening,” he says. “Veronica Fumanal, political adviser to Sanchez, who was so before my husband could not contact me after the PSOE leader had decided to call the program. She tried to locate me five times to see if I could provide you a number of the program. Vi calls later and the first I knew Sanchez was already on the air. “
Madrid also knows what it is to have a political family. His father Demetrio Madrid, the first president of the Junta de Castilla y León (I was elected in 1983). ‘It was representative, senator and one of the few who has resigned. So I do not like to expose “uncomfortable start to say. “Because I lived it and I know how small it is.”
Meanwhile, Cornejo is the son of a Sevillian family emigrated to Catalonia in the seventies. His father was out ahead and to his parents and seven siblings were later brought him. It started as truck driver, after he bought a truck and later ended up riding a transport company.
The origins of both explain part of their personalities. Madrid is much safer and quieter than Cornejo, who is very restless and “super insatiable,” said his companion. But surprising to note that both the optimist is Madrid. Also pull the car to mount the production had more faith in the future of the company. Both are currently pleased to be one of only two producers (along with Mandarin) having exclusive contract with Mediaset. For the production chain are attending to when they need programs that work well and often ask them to make them as cheap as possible. “These are my rescue helicopter” describes Vasile. “When I ask something difficult they are always there. And almost everything we’ve done with them went well. The more talented people have, the harder it is to give you a hand. Not so Oscar and Adrian. In a fast time found a solution. They are the best people you can imagine. “
Last May, the network asked them to conduct a 10% cut in the budget of Save Me . “We decided to lower the remuneration of our employees. They do not sit well, but we had heard that they were thinking about a strike, as published, “says Madrid. “In fact, nothing happened. It’s the new rule TV: cut and cut costs a portfolio of characters from the world of television, “
Save Me began with 40 minutes of the program, a budget and.” who had lived great moments but the TV or the viewer had forgotten, “says Cornejo. Your audience is stable and its Deluxe edition, has increased to the current 19% share, according to Barlovento communication. The pundits of the program are currently the main protagonists. When asked if the claims that have been received, as you gave them the Duchess of Alba, which eventually forced the production and Telecinco to pay her 300,000 euros have had something to do with his new scheme, flatly denied. “We give celebrity news, but the percentage was much reduced and has won our commentators,” says Madrid. “From the beginning we were seeing was what worked best,” says Cornejo. “We see it in live and base rock crushing going one way and then the other, we were checking us what worked best. One day we realized that the public was more interested if Lydia Lozano had discussed with Charly (her husband, the architect Carlos García San Miguel) to see Isabel Preysler. The viewer was leading us. “
Vasile defined in a rather curious way the spirit of the program:” It is pure neo-neorealism with a vein of surrealism. Neorealism real people sought to portray the characters. What we do is save me updated neorealism, where characters who play themselves and become a character who is not an actor. This implies that the dose of surrealism play a series of characters that do not exist, at times reality hypertrophy and hence goes to surrealism “ends Mediaset CEO.
A few weeks ago Telecinco canceled Talk to them , his last program fall off the grid. Something that these two stars are used in the shadow of the Spanish television rapid consumption. They are now turning to a new project. “Continually thinking about future projects. And who best inspires us is Vasile “begins Cornejo. “He knows us where it hurts. We cast a reproach and, bam !, the next day we have thrown up a new program. “
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