Wednesday, November 5, 2014

Castilla-La Mancha TV and regional television is less sight … – eldiario.es

Castilla-La Mancha TV has already achieved as audience data from Kantar Media October being Spain’s regional television less view. In just one month he has lost 20% of its audience and data share sink to the 4.1% of Castilian-La Mancha. So far Telemadrid held the “privilege” of being the least-watched regional television, which has caught the relay chain Nacho Villa.

The regional television also starred a fall in rates of hearing never seen in a regional television. While televisions Aragón, Catalonia or hearing Telemadrid own gain advantage of the proximity to the public and an audience looking for more local media, the Castilian-Manchego chain fell by 0.9% audience share.

Although average regional channels begin to have a good time with audience rises and more followers, CMT lives opposite. Your information occupy a screen share even lower and Castilian-Manchego prefer to choose other media whether national or other information channels that the regional entity, in view of the data. This is despite the Castilian-La Mancha are Spaniards spent more time in front of television a day, an average of 249 minutes per capita (more than 4 hours per day).

This decline continues over time in regional television, because it is not the first month that descends consumption. In fact the situation of Castilla-La Mancha TV has reached the point that for the first time a private regional chain in Spain has passed a regional chain (Catalan exceeds 8 TV audience Castilla-La Mancha TV).

% audience share of public regional channels.

  1. TV3 (Catalunya) 14’2%
  2. TV Aragon (Aragon) 12.9%
  3. TVG (Galician) 9.7%
  4. Canal Sur (Andalucia) 9.3%
  5. ETB (Basque Country) 8.6%
  6. TVCAN (Canary Islands) 7’1%
  7. TPA (Asturias) 6’2%
  8. IB3 (Balearic) 6’0%
  9. Canal Extremadura (Extremadura) 5.8%
  10. Telemadrid (Madrid ) 4’8%
  11. Castilla-La Mancha TV 4.1%

Change in hearing from September 2014

  1. TV Aragon (Aragon) + 1.8%
  2. TV3 ( Catalunya) + 0.9%
  3. Telemadrid (Madrid) + 0.5%
  4. TVG (Galician) + 0.2%
  5. Canal Sur (Andalucia), TVCAN (Canary Islands), Canal Extremadura (Extremadura) 0’0%
  6. ETB (Basque Country) -0 ’3%
  7. TPA (Asturias) -0’4%
  8. IB3 (Balearic) -0’4%
  9. Castilla-La Mancha TV -0’9%

% audience of private regional channels

  1. 8TV (Catalonia) 4.4%
  2. CyLTV (Castilla y León) 1.4%
  3. The 8 (Castilla y León) 0.7%
  4. 8 Madrid (Madrid) 0.7%
  5. V TV (Galicia) 0.5%
  6. TV Mediterranean (Valencia) 0.3%
  7. RAC 105 (Catalunya) 0.2%
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