Eva Longoria says that television needs to promote diversity – El Universal (Venezuela)

American television needs more staff to provide “greater perspective of what diversity means,” he said today in Miami (USA) American actress of Mexican descent Eva Longoria.

“It’s not that programs should be more people of color, but the people behind the productions have a greater perspective on women, Latinos, sexual orientation. We need to explore what it means diversity, “said the interpreter during their participation on the last day of the fair Association National Television Program Executives US (NATPE).

The also responsible for producing UnbeliEVAble Entertainment emphasized a forum for NATPE, which met in Miami (USA) for three days more than 3,000 industry executives, not is only important talent of Latinos in front of the cameras, but also writers who can represent reality in general.

Longoria referred to comedy soap opera, his new project with NBC, which will produce and will star, and she herself was an example of what the “American public.”

“The outlook is basically mine. It is a soap star who does not speak Spanish,” said actress to clarify that despite its “strong ties to the Hispanic culture,” she just started learning the language.

Longoria recalled that met Hispanic soap operas thanks to her friends and that could have understood, even “if they removed the volume.”

“That’s what we’re trying to do a show for the English public that has a lot of Latino culture,” said Longoria.

In the same vein, Keli Lee, vice president of casting on ABC, recalled that when he was assigned the mission to diversify, all I could think was that she had grown up in New York, so I just had to ” portray reality “that she lived in a diverse city.

” What we need is to find more players representing the United States, “Lee said during the forum, which raised the obvious interest that It has American television to reach the potential and juicy Hispanic audience.

“Obviously there are a Hispanic potential in the Anglo market, the huge number of Latinos in the United States and its purchasing power,” he said to Efe José Antonio Cane, President of Television and Content of Televisa.

Therefore, Staff recommended that the Anglo-producing “using the Latin roots and, of course, actors who identify with them.”

“Diversity is becoming an organic part of the conversation,” he said, meanwhile, Vernon Sanders, vice president of programming for NBC comedy, while Joe Uva, president of Hispanic content of NBCUniversal chain He explained that this year will begin to present to the audience Saxon soap operas were very successful in the Hispanic market as La reina del sur and The Lord of the heavens.