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January 5, 2015 • 23:12
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A person sees a 4K LG OLED TV during a technology fair in Berlin. Stock Image, September 5, 2014. South Korea’s LG Display Co Ltd plans to increase production capacity of panels, organic light emitting diodes (OLEDs) for televisions this year, in its latest attempt to popularize the new technology.
Photo: Fabrizio Bensch / Reuters
The South Korean LG Display Co Ltd plans to increase production capacity of panels, OLEDs (OLEDs) for televisions this year, in its latest attempt to popularize the new technology.
LG Display said in a statement it would quadruple its monthly production capacity of OLED TV panels to 36,000 units before year-end from the current 8,000. He did not say what investment will require the measure.
LG Display, along with its sister company and the second largest manufacturer of televisions worldwide LG Electronics Inc, have been the strongest advocates of OLED TVs, saying they are much higher than the current technology of liquid crystal display (LCD) on the market.
The companies have invested billions of dollars in recent years, expecting production to grow at a level that OLED TVs become so cheap enough for the mass market.
With rivals such as Samsung Electronics Co Ltd showing little interest in OLED, LG Electronics and LG Display TVs expected to dominate the market if their efforts are successful.
Analysts remain skeptical, saying the OLED are still too expensive. The 65-inch OLED TV and Ultra HD LG Electronics launched in South Korea last year was priced at $ 10,874, much higher than comparable LCD products.
The emergence of technology point quantum (QD) is also seen as a potential threat. The manufacturing process TVs quantum dot is relatively simple and provides better image quality at a much lower cost than the OLED.
LG Electronics will launch its own TV quantum point this year, is regarded as a tacit acknowledgment that the OLED is not ready yet.
The display maker has said it plans to pursue a two-pronged strategy for high-end TVs with both the OLED as the point quantum.
Samsung Electronics, the world’s largest manufacturer of televisions, OLED screen did not launch any last year and has no plans to do so in the short term. The company is betting on quantum dot this year and plans to launch new products in late February
($ 1 = 1103.6000 won)
(Reporting by Se Young Lee;. Edited in Spanish by Ricardo Figueroa)
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