Despite having a presence on social networks now seems essential for broadcasters day, Mediaset is conducting an extra effort in Spain is driving the group to lead the trends in social television.
During 2014, the audiovisual group recorded over half of all comments related to television in social networks country, ie almost 55 million tweets and Facebook messages were related to media programming through its six channels open.
According to data from Global In Media provided by the Mediaset own the second largest generator of social TV is Atresmedia Spain, which meets 27% of all comments.
Noting the digits, the differences between the individual channels are even more favorable to Mediaset, as Telecinco the main channel of the group, recorded 41 million reviews in 2014, over three times more than Antena 3, the main signal Atresmedia. The third position in the ranking is for public radio and television RTVE, which brought 13.7 million comments, almost the same as Antena 3.
Thanks to programs especially designed for social television as Big Brother Survivors or using technology to bring the social Applicaster into the studio audience, Telecinco also showed a trend throughout the year, doubling the monthly figures during the last months of 2014.
Big Brother was the most active social TV program during the year, gathering nearly 11 million and more than 700,000 comments only during the final. Among the single most talked about programs for the year is emissions RTVE Eurovision and Goya Awards, the end of The Voice Kids or Neox Fan Awards for Atresmedia.
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