In line with the approach of your business, the CEO of Netflix considered that demand content will cover all the needs of the audience. This type of model, unlike traditional television having a predetermined grid, allow the user to consume whatever you want whenever you want.
Reed Hastings, CEO Netflix, a platform for video on demand, recently stated that television as we know it will die in 2030. “It’s like a kind of horse. You know, the horses were well? until they reached the car. “
In fact, following the model of Netflix and other similar platforms, traditional TV operators are making an effort to adapt their content to the consumer nonlinear putting them online at their own web.
Also the audience measurement companies are aware of the importance of these new spaces of consumption. Nielsen, responsible for measuring audiences online media, also measured on-demand platforms like Netflix.
While it is true that the nonlinear consumption is growing at the moment, at least in our country, no reason to think so short term traditional television, which in recent years has marked records consumption (four hours per day per person). Chances are you have a parallel consumption of both platforms and reinvent television, at least as we know so far
. Source: ABC
DJ
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