Reed Hastings, President of popular online content service Netflix has said during a conference in Mexico City that traditional television will inevitably another victim of evolution.
Building the expansion of Netflix in the Latin American market Hastings said forcefully that “free TV probably last until 2030,” noting that “the traditional television will happen as with the transition from horse motor vehicles.”
But this is not the first time that Hastings predicts the death of television at least as we know it. In April 2013 he expressed through a document, published on the website of Netflix, their predictions of a world without channel packages stating that “in the coming decades satellite internet replace traditional TV”.
During the year and a half has passed since the publication of these statements HBO, Showtime and CBS have announced independent applications while the satellite provider, Dish Network is preparing a pay TV service.
The truth is that advertising revenue on free TV have been quite volatile in recent years. In the last decade only between 2011 and 2012 advertising revenue on television saw two years of consecutive growth. With these perspectives provide advertisers spend more on digital TV platforms in the next two years.
Hastings has also launched his criticism of television programs noting that the next service Nielsen ratings for systems like Netflix and Amazon Prime “is very relevant” because the measurement system does not take into account the consumption of video over mobile.
Among Reviews and predictions Hastings has a clear date for the death of television Open: 2030. And is not the only since a report by Cisco Systems who interviewed 50 experts on television in 2011 and one of the main conclusions we reached was that the traditional television disappear in 2030
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