“24 hours when”, “TV Time”, “The Lord of the Querencia”, “Menu”, “DO RE MIX” and “5:50 a.m.” are part of the program TVN provides night time , from Monday, in a bid to expand the supply of content 24 hours a day.
The initiative adds to the proposal that the January 1, 2013 released UCV TV thinking of night workers and even be disclosed an alternative for those without access to cable. Now, from the channel region of the fifth frown arrival of TVN to this schedule , who observe with a look of local industry.
“At certain times, such as between 3.30 and 6.00 in the morning, if you place the rating, we are the number one channel, outperforming all pay TV and all the broadcast television , but of course, broadcast television is off. And today will be entering TVN for that piece of cake undoubtedly “said a Cooperative content manager UCV TV , Carlos Poirrier.
For the executive, this new scenario will pose them the option to generate new content or even live productions; but as he said, it all depends on the audience response, the costs and the proposed TVN .
An alternative that according Poirrier “is welcome.” “ When you say I pucha’m okay alone, no one should think of this as a television industry with feet in Chile, with settlement here in Chile Therefore, it is more, I call on all TV channels.. will open to join in this initiative. And I think that’s going to take him a little room for pay TV “he said.
The keys to this position are, according Porrier, find differentiators that viewers can not find on any other channel.
The content manager of UCV TV recalled that when thinking almost nightly station, searched quality content, not being issued even on cable, and they reached young adult viewers, and even a bit nostalgic. So they found Smurfs and He-Man, for example, while thinking of night workers felt that repeat the main news was an indispensable bet.
Today UCV TV , where nighttime, has live programs until 2:45 pm. After that broadcast series like ” Two and a Half Men “; repeats its central news editing and displays a selection of cartoons which include Pucca, Dora The Explorer and The Smurfs
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