Eva Longoria says US television need to promote … – Yahoo Finance Spain

Miami (USA), Jan 22 (EFE) .- The US television needs more staff to provide “greater perspective of what it means diversity”, said today in Miami (USA) US actress Eva Longoria of Mexican origin.

“It’s not that programs should have more people of color, but the people behind the productions have a greater perspective on women, Latinos, sexual orientation . We need to explore what it means diversity, “said the interpreter during their participation on the last day of the fair of the National Association of Television Program Executives US (NATPE).

The also responsible for producing Entertainment UnbeliEVAble emphasized a forum for NATPE, which met in Miami (USA) for three days more than 3,000 industry executives, which is not only important Latino talent in front of the cameras, but also writers who can represent reality in general.

Longoria referred to the comedy “Soap Opera”, his new project with NBC, which will produce and will star, and she herself gave the example of what is ” American public. “

” The outlook is basically mine. This is a soap star who does not speak Spanish, “said the actress to clarify that despite its” strong ties to the Hispanic culture, “she just started learning the language.

Longoria recalled that met Hispanic soap operas thanks to her friends and that could have understood even “if they removed the volume.”

“That’s what we’re trying to do a show for the English public that has a Lots of Latino culture, “said Longoria

In the same vein, Keli Lee, vice president of casting ABC (HKSE: 1288-OL.HK – news) channel., recalled that when the mission entrusted diversify, all I could think was that she had grown up in New York, so I just had to “portray reality” that she lived in a diverse city.

“What we need is other relevant actors representing the United States, “Lee said during the forum in which the undoubted interest of the American television to reach the Hispanic market potential and juicy raised.

” Obviously there Hispanic potential in the Anglo market, the huge number of Latinos in the United States and its purchasing power, “said Efe José Antonio Cane, President of Television and Content of Televisa.

Therefore, Cane recommended the Anglo-producing “using the Latin roots and, of course, actors who identify with them.”

“Diversity is becoming an organic part of the conversation,” he said, meanwhile, Vernon Sanders, vice president of programming for NBC comedy, while Joe Uva, president of Hispanic content of NBCUniversal chain, said this year will begin to present to the audience Saxon soap operas were very successful in the Hispanic market as “The Queen South “and” Lord of heaven “.