The activity took place in the context of the changes under the new Law on Digital TV.
Directors and representatives regional TV channels, journalists and students, filmmakers and local authorities attended the seminar entitled “Pluralism, regions and communication challenges” organized by the National Television Council and the University of La Serena, which had as exhibitors Senators Adriana Muñoz and Jorge Pizarro, director of the School of Journalism at the ULS, Dra. Arlyn Orellana, and the regional president of the Journalists Association, Manuel Bonifaz, in the role of moderator.
During his presentation, chairman of the National Television Council, Oscar Reyes, highlighted the importance of protecting such a complex expression and pluralism on TV and promote a constructive discussion that will lead to agreements in this area and allow us to make a substantive contribution for the strengthening of democracy in Chile. “In the mission to achieve a higher quality television, pluralism and digital TV are key areas. If you join a permanent promotion through competitive funding of CNTV, coupled with an extended network of cultural and educational programming, we can certainly change the current scenario for all stakeholders in the environment, “he said.
ombudsman also said that “one of the central tasks of the CNTV, with the modifications brought the new law of Digital TV is the promotion of pluralism in the small screen. We believe that implementation of this principle the foundation of a modern democratic society, whose value lies in the respect for diversity in all its variants are based: social, cultural, ethnic, political, religious, sexual and gender. Given the enormous importance of television is the most important and massive means of social communication, safeguarding pluralism means a direct contribution to the advancement of the rights of freedom, democracy and equality of citizens. This region is characterized by being from their, their cultures diverse origins. In this regard, the Council here has a regional register of about 40 audiovisualistas of different professional levels. Many of them participate in local production companies, media, television channels, among others, “he said.
For his part, Senator Adriana Muñoz stressed that” pluralism in the media in general and the TV in particular is vital to our democracy. There is no democracy where citizens does not have different views. In today’s television, the offer is limited and few channels. Digital TV offers a wide panorama of possibilities: increase supply, variety and quality. And also a promotion in education, culture and the arts. Television is an important eliminating prejudices and stereotypes against women means. What we usually see, it is delivering the same sexist patterns provided. We must demand more culture, especially education, especially public TV. We need to advance the generation of local content. Since regions expect more from the media. And the role of the NVIC is fundamental “.
Meanwhile, Senator Jorge Pizarro spoke about the relationship that opens the Digital TV and freedom of expression. “With digital television citizens can access a range of devices, appliances and protocols by which informed and at the same time inform. It is the essential condition of a democratic society: access to information, at first, then make their own assessment. In the region I think we have a wide range of editorial lines and receive modes to public concerns, readers and viewers. Perhaps the biggest problem lies not media concentration or limiting the exercise of freedom of expression, but in the manifest conditions of a sustained production mode medial avisaje in which, as is the norm in the country, brutally concentrated in a few ways. I am glad that the CNTV is conducting such seminars and debates on pluralism, since it is a guarantee for diversity on Chilean television. We must continue to promote community television in each locality, so the community fund is an opportunity. We must seize the bottom of the CNTV, as it is the only way to have better television with more quality and content, “he said.
Meanwhile, the director of the School of Journalism at the University of Serena, Dra. Arlyn Orellana, addressed the importance of the local in the context of education. “The academy is very important in the discussion of pluralism, so I appreciate the invitation of the CNTV to participate in this seminar. In Spain, I experienced the change from analogue to digital TV, and imagine no change in the image, the quality, content, quantity of channels. It was something huge, and people were waiting for the possibilities it opened. And it is that digital TV delivery you identity, as there is more diversity, more pluralism, more channels and that is wonderful for the education of a people, “he explained.
In order to safeguard the representation of different social, as part of the mission of NTV television to achieve higher quality and development, pluralism and digital TV sensitivities appear as key areas, together with the promotion of quality TV, cultural and educational programming, seeking to strengthen the production and exchange throughout the country, collecting the different voices and ideas that may arise in these instances of democratic debate.
The day ended with a round of questions to the panelists They agreed on the need for the public, about the coming changes and the possibilities that digital TV offers will report, in particular to the various regions of the country, emphasizing the need for programs that provide more and better content all sectors of the community
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