EconomíaHoy.mx – 14:22 – 03/06/2016
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Football prefer to migrate to online platforms
Carla Martinez.
the increase in advertising rates, loss of hearing with conditions unfavorable by the televisions have been football teams migrating to online platforms and pay TV.
Lester Garcia, telecommunications expert said that the possibility that the football clubs they can choose the platform where they want to pass on their games is a sign of competition.
“It shows, which is very valuable, that there is no monopoly power in the management of those rights or implicit agreements has been to distribute the equipment, now who wants to explore the options that suits you “said Garcia. With these changes, Televisa and TV Azteca will lose advertisers linked to such hearings, he said.
Gabriel Sosa Plata, an analyst at telecommunications, said football teams have been impacted by contracts they have with the television networks and this has been one of the reasons why there has been the schema change in your transmissions. Specifically, in the last year, the average football programs has fallen from 1.8 points in the fourth quarter of 2014, 1.6 points in the same period of 2015, according to the Federal Telecommunications Institute.
in addition, in the last year broadcast television audience it fell 18% and pay TV increased to 14%. Figures from the Mexican Internet Association indicate that in the last year the number of subscribers of pay television increased by 13% and internet grew by 15.7%.
Meanwhile, in 2015 sales advertising Televisa have accumulated a reduction of 9.6% in the lower income from advertising on television.
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