Forty-five minutes from Lima, in the district of Pachacamac always warm, America Television inaugurated its new production of entertainment content, one megaconstruction which required an investment of approximately $ 50 million Thursday.
The large complex, which is a kind of small town where there are cafes and a pool, it has built 23 thousand square meters. Part of it there are five modern television sets (three thousand square meters and two of 500 square meters) equipped to such an extent that could be running simultaneously.
Four of these studies are very modern HD technology, which have most viewers. The fifth is equipped with the newest 4K technology, sharper than the already amazing HD four times.
“The picture is even clearer than in reality,” jokes Eric Jurgensen, general manager of the house television, but he adds that the consumer of this technology will be gradual, given that families have to go slowly changing their TV sets to this new technology, as previously happened with HD television sets.
The largest fifth
According to studies, the complex built by America Television is one of five production centers larger content of Latin America and obviously , the largest in our country.
“The opening of this center will be recorded in the history of Peruvian television. Obviously, this fills us with pride and opens an important for the future of television in our country door and also internationally, because we will have a competitive advantage to produce very good content at a great price, “Jurgensen said.
According to the official American TV, the idea was born five years ago, after the channel finished paying all your debts. “I remember when I arrived in 2003, in June, and saw the appalling facilities in Santa Beatriz. Really it gave us off. Everything was undone and messy, “he recalls.
To design and realize this objective, raised in 2011, technical managers, production and logistics channel made several trips to discover the most important centers of production in the region in countries like Brazil, Chile ., Colombia, and other
“we have seen how they work and have resized everything they have done: we have taken the best and have solved some problems that told us they had had over the years “says CEO of America television.
to Jürgensen, the future of broadcast television will remain the generation of content. He ruled that the expansion of the new digital media change the situation.
“There are fictions and realities. Fictions are myths or fables that do not exist. For example, it is a myth that broadcast TV will be displaced by digital media. Today it is shown that the OTT (distribution of content over the Internet, such as Netflix) or SVOD (subscription services videos) represent only two percent of turnover, if you compare them to the open channels in the world “, Explain.
According to the studies, says the executive-, how to watch videos, movies, long content, novels, etc., will remain on large screens. “Nobody’s going to see his novels or football matches chiquitas screens. The short videos will continue to be seen on mobile, but they will never replace television screens, “he adds.
A second myth is that Jurgensen Go on television viewership has declined and digital media is growing unstoppably.
“According to our measurements, from 2006 to 2015, the Peruvian television audience has not suffered any casualties. Moreover, it has risen, because before the average was 4 hours 15 minutes per day of TV on and now is 4 hours 28 minutes.
An additional point that marks the director of American Television is that there are indications that in America people are returning service Netflix, plus competition that is coming to that service.
Finally, he says it is not true that advertising is going to go with digital media, because there is no real way to measure their reach. “To us, however, measure us every day, every second, and you can know how many people arrive with certainty,” he concludes.
Ceremony
Last Thursday, attended by all managers and workers, Channel Four presented at a gala ceremony its new facilities in Pachacámac.
Currently already recorded or produced some of the top programs in the sets novísimos television, as the Big Show , entertainment program led by Gisela Valcárcel.
During the ceremony, Luis Miró Quesada Valega, chairman of America television, highlighted the impact of new studies for Peruvian television Pachacámac. This will be reflected on the screens soon. (A.N)
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