TV: THE COMPASS OF THE TIMES? – Cuban TV

Who observe the carefully television and read the credits understands that without the help of a group of artisans, painters and other artists would be impossible today to transmit many programs, because the least has the ICRT is money to pay, for example, a flower delivered to the visitor.

the help of painters -well used, for example in from the great scenario is “paid” with advertising on the creators, because what is it but aDVERTISING what is done when an artist is promoted or a work ?. But … that word is banned on television, at least as a possibility of use.

Today when there are so many cuentapropistas (smallholders), restaurateurs, rooms and rental houses, luxury cars even , machine shops and many more actions, all officers, why not advertise and pay?.

it is known that television made own, by technological development, is performed many times with lamps and fourth editing (only examples) rented to individuals, ie, already this powerful medium coexists with private economic actions

I’ll take a simple example. owners of a cafe wish to advertise on television, which do showing the product and paying the channel that fact to the benefit for owners and television itself

Sure apply this carries a high responsibility. in the promotion (advertising) ART should be taken into account the state’s interest to publicize an artist or a work, and also the differences between various manifestations, do not earn the same as a writer than a musician located in that range called fame, which sometimes is circumstantial and manufactured.

Sort what is promoted, charge a good deal, would not only that television had financial income much needed make it, but also would prevent the “little money” the beneficiary will hands of those who, feeling owner inserts and reiterates a musical number without a work of art.

I have no proof, but on many occasions it has been said that in a space or another “sell” promotions. They say that where there’s smoke is because relaxation brings, so I think it’s time to organize whom a television minutico who dearly is anywhere in the world is given, assuming that he “sells” a product quality.

Ah, I say this for television is also valid for radio. Advertising itself is not harmful, what is done with it is what can be course! beneficial to the art, first, and second means for. Cuba today is not that of ten years ago, not even the 2014. You have to walk to the beat of time.