Can you imagine that Rachel, Joey, Chandler and other friends friends be taken coffee at Starbucks instead of Central Perk? We are in time to see it: a new technology digitally inserted advertising present location in old television series
http://es.gizmodo.com/el-futuro-mas- … .
It opens in a new program Viceland, the TV channel VICE (one of the most irreverent media sector), with bottles of Bushmills whiskey brand. But the idea is to use technology for content already issued. It was created by the MirriAd Advertising and Havas Media Group agencies, ensuring that attract an investment of 25 million dollars a year.
“The potential for the future is to use this for old programs, as episodes of Friends where products can be inserted into the pixel content per pixel and elegance, creating new possibilities for brands, “says the Guardian a director of Havas Media.
the invention will help offset the loss of income platforms streaming with the increasingly frequent use of ad blockers. Advertising is integrated into the video you’re watching, whether online or offline , so you can not skip it. Advertisers can also target advertising according to the audience: ie, show different products to different viewers for the ad more effective.
(In case you’re curious: the product placement was already relatively common in the series Friends This blog collects all locations.)
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