A television, many youths – Cuban TV

The specialist youth cultures Yeisa Sarduy values ​​youth representation on TV

the representation of youth on television is an issue that, according to the sociologist Yeisa Sarduy has two fundamental edges. the image of the young or young that is built from the media and content of programming for itself to this population segment

“often the image is set of young people, from the scripts and character design is too homogeneous, distant from reality. As for the public, we can not talk about youth in the singular but youths, “says the specialist.

In this sense, the social scientist emphasizes the defense of the heterogeneous nature that typifies the youth segment and take into account , at the time of writing and directing programs, behaviors, practices, needs and interests.

“to design a program aimed at young people, we must first know what young people want. Is essential to achieve a participatory approach, taking into account the criteria of this public, but not only as a final assessment but from the very gestation of the project, “says the researcher.

The existence of programs musical Cuban aimed at this audience, Yeisa Sarduy highlights the need to be more creative, from the conceptual point of view:

“the hours of 12 pm Sunday has been busy for several years, by programs that have differentiated in its name, but its conceptual essence has been much the same. I am thinking, for example, in places like Just half , Super 1 2 Young Talla , among others. “

“ Connection , meanwhile, is a program with a script very well thought out and emphasizes participation and discussion among its recipients. It would be plausible that this or other spaces delve into themes little explored on television, such as rural youth, the issue of race, marginality or how it is behaving the self-employment in the youth sector “.

judgment of the studious youth cultures, the Division of children and youth programs of the Cuban Institute of Radio and Television (ICRT) has very well structured spaces for children and teenagers, but what about young people 25 years?

“I feel that being contemplated as adults, they are not thinking programs that meet their needs and expectations. The media have often adult-centered positions, “he says.

In this sense it is necessary to create more synergies with a group of institutions (such as the Film School of San Antonio de los Baños, the Faculty of Audiovisual Media Higher Institute of Art, community organizations nationwide) for television is achieved feedback better with reality.

“the voice of young people must promote, defend programs made by young people for young people and address, from audiovisual production, new social edges to stay away from stereotypes and cliches, “emphasizes the also Master in social Development.

in the articulation between academia, television and the public lies the basis in order to know the true interests and expectations of young people, and with this knowledge, create a schedule that really meets and represent the plurality of youths that exist in Cuba today.