Facebook and YouTube are already reporting more than television – Merca2.0

The growth of social networks has made them one of the main forms of communication, from interpersonal relationships, through the communication of brands with their target audiences, to become a source of information that already exceeds the means traditional and television, especially for younger audiences.

according to a study by the Reuters Institute for the study of Journalism, part of the University of Cambridge, 51 percent of people with Internet access use social networks as a source of news.

This trend is most noticeable in younger audiences, as 28 percent of young people between 18 and 24 years old prefer to learn through social networks, surpassing little–for television, referred to as first choice by 24 percent.

now, Facebook has become the leading social network in which the users search or find news content, at least that it indicated 44 percent of respondents. As a second source YouTube stood at 19 percent and Twitter with 10 percent.

As consumer habits, 51 percent of respondents indicated that they used social media to access news every week.

The report is based on a YouGov poll of nearly 50,000 people in 26 countries, USA, UK, France, Spain, Japan and Australia, among them.

These data provide important information to know how the market is evolving, articulate, consumption of news information. Although few weeks ago Facebook was involved in a controversy over the selection of news on the walls of renovation, the social network has managed to overcome.

The company run by Mark Zuckerberg not only corrected by a skillful handling public relations problem also has continued its expansion by offering brands media–including new tools and features to make contact with the audience. Such is the case of “Live” which is already used by several means for streaming live.

Even companies like NBC, and organizations like the NBA and NFL have signed agreement with networks like Facebook, Twitter and Snapchat to disseminate content. CNN and BBC are others that seek to exploit these scenarios.