Is it feasible to advance the prime time television? - Vanitatis.com

Our routine

marked television schedules or television has marked our lifestyle? Since born casual in Telecinco, the chains have been delaying its primetime to get in the morning. Now that the National Commission for the Rationalization of Spanish Schedules has collected signatures to be on the prime time TV, the Academy of Television has raised the debate. “It’s an interesting question,” says its president, Manuel Campo Vidal.

In the 80s, the chains primetime beginning at 21:00 pm with TVE as a single pattern to follow. With the advent of private in 90 hours competition began. casual created called access prime time , which ended up delaying the night until past 22:00.

Today program any Spanish major brands starts before 22:30 hours . TVE uses time as access . Antena 3 much with ant . Four with I know you do not know . LaSexta with intermediate and Telecinco with summaries of their programs ( The Voice at the moment). The latter is the least played with this band despite being its creator.

With this type of schedule, the prime time is extended beyond 00:00 hours and some programs are stretched until 2:30 pm with specials or debates. From that time stops measuring Kantar Media audiences as they fall in the final calculation of the chain and the program. This is one of the reasons that it has finished removing the late night , which now has no space on television for lack of funds and space in the grid. Out much more expensive to create a new program to delay the prime time and lengthen until dawn.

chains also gain with this delay. The morning offers a screen quota increase for many programs . For example, Big Brother , which lasts until 2:30 pm, works much better in the final straight that at 22:30 hours, when the rest of the chains have deals much more powerful.

“It is an outrage that at 12 the night we are watching TV” , says Pepe Quílez, vice president of the Academy of Television. “We got up before and it corresponds to the time we go to bed. It would be wise to advance the prime time “. According to the same committee that collected signatures, 90% of prime time programs end their broadcast later than 23:30 hours and 55% do so after 24.00 hours, so that viewers stay up late and can not rest as appropriate. “The Spanish sleeping 53 minutes less than the average of other Europeans,” said the association.