current speed of time ahead is taking business structures that have been strong for many decades. Cable television is one of them, a model increasingly growing cracks to the harassment of options like Netflix and Hulu, content platforms booming demand in the United States.
is a fact that has been demonstrated in a survey by PricewaterhouseCoopers. The conclusion is that the vast majority are not happy with what they offer traditional cable companies . Only 14 percent say they are fully satisfied by paying $ 50 a month or more for a lot of channels that hardly ever consume in a way sufficient to justify the expense. The rest believe it would be better to evolve towards a la carte services or pay only for the channels they actually consume television or interested in having available.
Curious is the fact, however, that not many would be willing to scratch your pocket too much for that option. Only 16 percent would pay 99 cents per channel per month compared to 24 percent who would come up to $ 1.99 . As the number of channels you choose if that option existed, 65 percent would opt for 10 or more, with topics like sports, lifestyle and news as preferred options.
According to the investigators, it is a trend that should take note those responsible for cable companies, as may well be the future of television. The clearest example have it in the inexorable growth of Netflix in the U.S. and other countries in which it operates.
Currently, the company based in Los Gatos, California, controls 63 percent of the so-called digital television, compared with 35 percent of Hulu, 28 percent of Amazon Prime and 25 percent of iTunes . In that war to control the new way of consuming television Americans are pushing hard also traditional channels via internet as ABC, CBS and NBC .
is a map that cable companies could be incorporated if they opt for the flexibility that customers demand for quite some time. Since the advent of internet, nothing has come to be the same in the world of television.
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