The Hispanic surnames are gaining ground in American television - 20minutos.es

class=”text”> Actress Eva Longoria with a Versace dress in “Annual Hispanic Heritage Awards.” (HARPER’S BAZAAR)

Surnames

like Lopez or Rodriguez are increasingly common in the credits of English TV programs in the U.S. where the Hispanic presence is no longer secondary to be noticed as the protagonist forward and behind the scenes.

This change reflects the increased weight of the Latino population in the country, more than 50 million people who not only like to consume entertainment products but also do family .

growing market that has made studios and television networks after the formula that gets to capture the attention of Hispanics and has generated a booming Latino stars.

Lopez, Mario, George and Jennifer, before and now acting as producer and musical contests jury are hearing frequent eaters, like Sofia Vergara , whose brash in the sitcom Fashion Modern Family has earned four nominations for Best Supporting Actress at the Emmys.

Edward James Olmos , Hector Elizondo, Cheech Marin, Jimmy Smits, Esai Morales, John Leguizamo and Benjamin Bratt are some of the names of those who lived in his skin the transition from Latin influence in the television in the last three decades of the twentieth century and paved the way for those who came later.

“There are many factors behind this progress,” said the well-known writer and comedian Rick Najera, who recently published his biographical book “Almost White : Forced Confessions of a Latino in Hollywood , which highlighted as the key to what he called “Latinos are not” working “behind the screen “.

Najera is one of the architects of that change in the shade, as a creator of content to explore Hispanic characters beyond stereotypes whites .

Eva Longoria and her maids

Another case is that of Texan Eva Longoria that in just 13 years went from being a flight attendant in Beverly Hills, 90210 to a resident of that famous neighborhood Desperate Housewives to become executive producer of series.

His latest project, The Help evil ( Devious Maids ) focused on the lives of five Latino aspire to all while cleaning the Millionaires house precisely Beverly Hills.

Judy Reyes, Roselyn Sanchez, Ana Ortiz, Dania Ramirez and Edy Ganem Devious Maids head which was renewed for a second season after its release this year, not without controversy .

class=”imp”> ‘Devious Maids’ was accused of offering a poor image of the Latina woman, as an employee of Service

+ The series had been accused of poor image Latinas by pigeonhole as domestic worker.

But Longoria and his team defended the story behind the characters that perform a task that make many Hispanic USA, which defended the National Hispanic Media Coalition .

“We believe Devious Maids does not show Latinos in a negative way … we work for Latinos behind and in front of the cameras,” said the vice president of the organization, Inez Gonzalez .

Najera found the problem was that was a version of a Mexican telenovela where both rich and poor were Latino. By bringing the concept to Beverly Hills, it appeared that the maids were Hispanic and white millionaires, which produced such linking social class and race.

Longoria

ABC soon produce another adaptation of Latin American soap opera, the series Thoroughbred Colombian to be called Trust and focus a lawyer in Miami .

Something similar

did with great success when Salma Hayek became the telenovela Betty la fea in the success Ugly Betty that catapulted to fame America Ferrera .

That actress is one of the exponents of the generation of Wilmer Valderrama, Jessica Alba and Cote de Pablo, who recently announced his departure from NCIS to the surprise of fans, and it follows the Adam Rodriguez and Cristián de la Fuente .

Jennifer Lopez and projects

Jennifer Lopez , meanwhile, served as executive producer this year The Fosters , a drama about a multi-ethnic family with young Jake T. Austin, Latin American roots, and Cierra Ramirez among its players.

Ramirez is one of the new talents that come calling site, some already converted stars like Selena Gomez, Demi Lovato , Naya Rivera, Moises Arias and adolescent and Rico Rodriguez, Modern Family .

New channels like

Rey Network to debut in December with the aim of capturing primarily the Hispanic audience interest contribute to the demand for Latino artists continue to increase in the country.

Behind this project

‘s another Rodriguez filmmaker Robert Rodriguez ( Machete ).