Television and entertainment out of the screen - The Economist

September 25, 2013 – 8:12

Credit:

Julio Sanchez

Onofre / The Economist

: Special

Mexican viewers, Internet users, not just a program is in primetime or your favorite actor. Social networks, value-added content, sharing content and find new ways to interact with what they see on the screens are part of the new experiences that seek to consume television productions.

This is evidenced in the Global Study of Entertainment, Edelman, in its 2013 edition that first included the profile of Mexican users.

According to research public relations agency, Mexico exceeds the world average of consumers who are in search of greater real-time interaction with what they see as well as their contacts on social networks.

“What we saw in emerging markets and in Mexico in particular is a major search interaction and commitment to the entertainment experience. They want to interact in real time, interact with people and celebrities. They also want to chat with friends and share the entertainment, “he said in an interview Gail Becker, president of the Western Region of the United States, Canada and Latin America, Edelman.

The online survey was conducted from 1 to 12 April 2013 people aged between 18 and 54 years old. The sample consisted of 6,500 respondents globally, 804 of them Mexican.

interaction of other Internet-connected mobile devices like smartphones and tablets, have prompted Mexican consumers also want extend the entertainment experience to a second or third screen.

Study

media consumption among Mexican Internet 2013 Millward Brown and IAB Mexico, also agrees with the findings, since 50% of Internet users watch television country while surfing on the net.

with greater content offering online platforms, users have a greater say over the content you eat. This Hurrying traditional production companies.

“There is a natural fear that begin to lose control because the user starts earning. For example on YouTube, every minute is up one hundred hours of content but only a small proportion is majors. What’s going on? That YouTube gives more power to users, “said Adrian Fernandez, senior director of Content Partnerships Mexico Youtube.

According to figures from Millward Brown and the IAB, 93% of Internet users watch videos online. Of these, 55% correspond to films and television series.

also revealed that 18% of Internet users are transmitting a television via internet

The truth is that online video and social networks have served as drivers to create a content globalization where consumers are increasingly receptive to foreign productions.

67% of people globally feel more connected thanks to the content they have seen. Also, in the past year respondents were more likely to view online videos and content from remote countries, especially Mexico with 71% compared to 63% globally.

“It’s fascinating how a global connector entertainment in Mexico and in emerging markets. The entertainment makes them feel connected to the rest of the world, “said Gail Becker, Edelman.

ACTIVITY

WORLD AVERAGE

MEXICO

class=”fndo”>
%	%
See consecutively followed several episodes of favorite series	88	92
Try new ways to interact with entertainment	73	85
Access additional online content	70	82
Interact in real time with what is seen on TV	65	71
Use social networks to interact with talent	63	74

julio.sanchez @ eleconomista.mx