starts vibrating chair, the lights go out and smoke starts coming out the sides. Opposite the TV on with an action movie. That television is not only 3D, HD or 4k, but now also is “immersive”.
This is a new experience in terms of television, where you try to involve all the senses when watching a movie or program. The Spanish company Indra is one of the companies that are experimenting with this technology. “The ultra high definition is nothing more than having the highest quality TV, while TV gets the viewer immersive. The user is part of the content. We were pioneers because when we started with the project in 2010 there was no one in the market doing something, “said Pablo Sanchez del Valle, project director Indra immersive television to Infotechnology.com .
The project is done in conjunction with Ericsson, Mediapro and the Polytechnic University of Madrid and Valencia, among others. To make this work we had a budget of 2.7 million euros, of which 50 percent was funded by the Spanish Ministry of Industry.
The initiative in a context unfavorable for certain technologies that came to television. In fact, 3D is experiencing one of its worst moments. For example, ESPN abandoned this technology, after having a dedicated signal to these programs, and FIFA is considering whether broadcast World Cup matches in three dimensions.faculty of Madrid is “the cave”, one of the two prototypes that the company developed. It is a six-sided room where the viewer is placed in the middle of the experience and interact with content.
This system is designed with the aim of being used in museums and educational institutions, where they could create different virtual environments.
home is also a viable scenario for immersive television. According to Sánchez del Valle said could offer the service automation controllers to handle ambient light diffuser scents or moving a chair. “In the future it could sell the TV with the TV pack immersive. Indra would supply that includes all that with software that integrates “he said.
Anyway, households would achieve a second objective, since Sanchez argues that the place indicated by default for this type of experience is cinema. “In the cinema does work commercially. Imagine hop one commercial at the chair from moving and an odor. The next step would clearly households, “he said.
One of the key elements in the scenario “living”, as they call the home version of this technology is the tablet. According to Sanchez, this is today the “second screen” and from there you can provide extra content that is being viewed on the TV. “If you’re watching the F1 transmission could choose a camera on television and on the tablet you choose another. Or you could give information of what is happening throughout the race, “he said.
The aim is to look at the commercial viability of some pilots, especially as “parlor” that requires less investment. So if Indra strategy works, it is likely that in a couple of years see movies surrounded by smoke and the vibration of our seats to the surface.
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