Often companies facing either an event-anniversary presentation of a product or a congress-seeking, along with a direct and effective arrival at a specially invited target groups, public notoriety. But it is not always easy to bring large signs or multimedia parties.
One alternative for a meeting within the reach of all, live streaming is live online . It consists of hiring one or more cameramen and one to two noteros to capture every moment of the event, both snapshots of what is happening as interviews with those present, guests and members of the company. All this material will be replicated, instantly, in a YouTube channel (or other platform) created for this purpose. Even it can also be designed in LEDs located throughout the event space, as well as on the big screen.
Some advantages that arise from incorporating a television channel to our event are:
– Provides an innovative, modern and technologically advanced approach towards competitors;
– Provides global visibility of the event, adapted to the environment 2.0. It is an integrated broadcasting platform strategy, including the event’s website, its own television channel, the specific use of social networks, etc.,
– Become a VIP resource for the public-Top Target-business relations;
– is a further means of return for sponsors
.
Having this resource is one of the trends that mark events worldwide today. Just keep in mind some issues to make it successful:
– Hire a person as director cameras , who works at the place of event coordinating material emerges;
– have on staff a specialist in computer that can quickly solve any issues that may arise in the online transmission;
– Working with noteros consistent with the characteristics of the event-that is, more formal or, conversely, descontraturados-;
– Mount a set in the living room, where guests can spend, speaking and / or load
.
all adds to the time that an event arrives to our audience!
Yanela Biancardi
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