The process of globalization and globalization of culture in society creates new social actors for whom the main axis of thought is the economic part, and the idea of ??the national will decrease to make room for a more universal culture, made from media through a communicative agenda momentary, immediate nature, where time is the main thing, only look at the tree and not the forest
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The changes from social practices are reformulating a relationship between the local and the global; communication technologies make people each day make more on what is published. This causes us to live in a context of change and risk where the flow of information creates a social practice of thinking and quick actions, to give immediate responses to situations, and where the morning is in the background. It is the day that marks the work of people from all that arises from the communicative practices as belief space.
Television is the one at the front of these spaces belief that multiply every day, especially on the radio. In the case of Nicaragua, every day, in different stations of our country certain programs make people believe they have the solution to a problem sinnúmeros and promise magic solutions: fortune tellers, tarot reading, hands, interpretation Dreams baths to cleanse the body, in short, a number of options to make life changes.
All these rituals every day become a cultural space where the myths and rituals are always present as a form of traditional culture, but today marked by a communications schedule publicly exposed from the media, as articulators belief.
According
Rossana Reguillo, television acts as a sounding urban miracle: “I first saw on TV that the virgin appeared here. I wanted to come see you and me is she? I do not agree that there is a goat-sucker, but until you see it on TV and say this is, till then I’ll believe. “
television becomes the new space management belief, so that the citizen-viewer becomes witness and co-participant in what you are observing, and becomes a spontaneous multiplier to strengthen and legitimize what he considers irrefutable truth, because it looked on TV.
present leads us to reflect on the modern and the accompaniment performed by the mass media, understood as not just change modern economic phenomena, political, social or technological, but as phenomena of cultural identity production where the main social actor is people.
Jesús Martín Barbero
states: “Modernity has not fulfilled many of his promises of social liberation, political liberation, cultural liberation. But there is one that has met. Disenchanted and that of the world “
* Consultant and university professor.
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