Francisco Sierra, "The connected TV is the great league that is ... - La Voz de Galicia

Sierra gave a forum Masters in Audiovisual Production. g. barral

Six out of ten viewers watch TV while using another device to discuss the shows or watch bonus content. Francisco Sierra, director of Digital Content Atresmedia, put it in a forum that gave the Master in Audiovisual Produción and Xestión (MPXA) own title Universidade da Coruña developing the Santiago Rey Fernández-Latorre Foundation.

class=”texto”> – Will it run with traditional TV consumption

?

-No, I think that television is still the universal medium, which is intended increasingly longer because there is more content and diversification. But a large part of the population is changing the way we see and need to be connected to your tablet or smartphone to see what people are saying. In the end it’s all the big productions and television programs or series are still produced by the channel that determines the most important content.

class=”texto”> – Dump all programming in an application like Atresplayer subtraction conventional public issue

?

-Think that’s the initial reaction, but we have found that when people experience certain forms of consumption do not vary. We know that young people have other habits, but social networks also move us to view live programs to comment or criticize with friends and live a common experience. It is changing the way consumer and we must be prepared to meet the demands of the viewer.

-In Premium application chapters offer 48 hours before its premiere, the first episode of “The time between seams” was also paid initially. Does the public pay for this content?

-We are a private television and our main funding source is advertising. But when we enter the world of Internet and introduce factors such as mobility and accessibility have to start playing with premium items and get used to the viewer that these files are also expensive online. Given the expectation that had The time between seams experience of putting the first chapter of payment was made, but from the second was left open after the issuance and payment 48 hours before the premiere. Fortunately for us, the products we work in the various chains have some quality items that are transmitted to the digital medium.

class=”texto”> – What is the most watched in the Atresplayer

?He was

The time between seams . Formula 1 is also widely consumed when the season comes. Programs like Your face sounds or Top Chef , Antena 3, have had a high compliance, and in the sixth, as Saved products or intermediate . Usually coincident with emissions. When you cast a youth product as Welcome to Lolita or boat works great, but a product of political developments, such as face-to-face and Felipe Gonzalez Mas Bran, is the same.

class=”texto”> – What is the next step

?

-connected TV and everyone of HbbTV. How to integrate synchronization elements for watching a series Antena 3 and able to jump into some extra content on the TV itself will give many possibilities. It will be a transgressive element and this is where we have to play hard. The connected TV is the big league ahead.

francisco sierra Atresmedia Director of Digital Content