Thursday, February 20, 2014

"It is the future of television" - MARCA.com

Movistar TV has advanced this morning in Madrid the outlines of its strong commitment to the engine and pay-TV. The multi-million dollar purchase of the rights of F1 and MotoGP starts the next four years in this season still can watch free F1 in Antena 3 nine Grand Prix motorcycle in Telecinco. The exclusivity of content both be from 2016.

Spanish company seeks a different approach both transmissions and technology. The priority is not so much the audience as subscribers. “Product quality and direct broadcast all contents from Thursday until two hours after the race, every press conference, everything that happens, working on circuits and with our own cameras,” says Ernest Riveras , jumping to private television after more than 20 years in TVE. Joining him will Crivillé transmissions Motorcycle World.

channel will broadcast 24 hours of motor racing during the choice between six different signals in HD (pit lane helicopter pilot on board some, etc), without commercial breaks open. “It is the future of television. Every advanced country in this content are extra, though I dare not say what is expensive and what cheap,” says Riveras. In a few weeks the price will be known, but is estimated to soccer style, 15 euros, and will be linked to the recruitment of ADSL with other sports that are not football content. It can be seen from computers, tablets and mobile phones.

Four-wheel

bet on the story by TV3 team, with Jose Luis Merlos and engineer Joan Villadelprat the front, and the additions of Jaime Alguersuari to door and Maria Serrat, former press officer team Repsol Honda MotoGP and HRT Formula 1.

“not committed to a pilot or another, we will differentiate. For example, Telefonica will sponsor the Yamaha team Lorenzo and Rossi and therefore can not be ‘Lorenzistas’ or ‘Rossists.’ Like In F1, for Of course we want to win four world Fernando Alonso followed, but the goal is to awaken interest, content and subscriber loyalty, “said Luis Velo responsible for MovistarTV

Telefónica wants to lead

pay television in Spain, which currently has 4,000,000 users with a goal similar to that of other European countries, 10,000,000 people.

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