Chris Jaffe, director of product and innovation Netflix.

more and more homes have gone up to the revolution of Netflix, the platform of television content that is conquering one country to another not only our classrooms, but the various devices we use to consume multimedia.

Netflix has 75 million users in 190 countries the guest this week is Chris Jaffe, director of product and innovation Netflix. in the interview tells the vision that has the platform where the main actor is not in a series, but holding the knob in front of the screen.

a connected world passes by enabling people to see what they want, when they want, and from wherever they want. Besides being multi-device, something that many other platforms support the operation of Netflix revolves around the preferences of its users. Analyzing their behavior can offer them what they want to see.

The series are made thinking about what trend will like to follow the user in the future Even before the creators of stories are put to work to bring about a new production, the content team has used this information to provide some guidelines of what the user will want to meet. It is no wonder, about 80% of what they see Netflix users do because the platform is recommended.

The public, very different from traditional television it is grouped in micro communities of common interest. Not having the need to please advertisers with good television stripes , Netflix can focus on attracting different groups of people who share the same tastes in different timeslots, and as we know, with the possibility watch full seasons of your favorite series on the same day. Each of these groups are equally important, regardless of how successful production from House of Cards to The Little Prince, precisely because they occupy the space that can leave other issues.

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