An ad for lingerie anyone in American advertising. The last spot signature Lane Bryant is a simple black and white video with encouraging other women to feel good about themselves. No nudity or erotic content. The most “striking”, perhaps a woman to breastfeed a baby. What is the problem? It seems that their size models.
As reported by the news portal TMZ , two of the most important chains of American television, NBC and ABC , they have decided to remove this ad so that viewers do not see it for being “inappropriate” for broadcast. Among women who appear, the model Ashley Graham , with a size 44 and undisputed star of the special last bath of the journal Sports Illustrated.
Many viewers wonder what is the difference between this campaign and any other brand of lingerie, including any ad that does include sexual content. “The announcement This Body is nothing new. This is a true celebration of women of all sizes doing what makes them feel beautiful, breastfeeding her baby, flaunting their bodies in the way they see fit, breaking barriers and showing just as they are or want to be, “he explained lingerie firm portal Racked.
in its defense, the NBC explained the newspaper daily News they did not reject completely the announcement: “As part of the normal procedure of advertising, we review a rough cut of the ad and ask for minor changes to meet the” emission guidelines incidence “. The announcement was not rejected and welcome to creativity “.
But NBC called for changes in the announcement and signing rejected it completely, so prefer to give publicity through their Own channels. And is not the first time this happens. In 2010 Lane Bryant was censuada by ABC and FOX when a model outsize staged a spot in which only saw her putting on a coat over a set of lingerie .
(with information from digital Freedom and TMZ)
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