With the launch of the new Apple TV in October will be the reality television revolution. A strong commitment from Apple to change the audiovisual landscape and cope with stiff competition from Netflix.
What does the new Apple TV so special is that it incorporates a TVOS for developers to create experiences customized television. The company has opted for an ecosystem of applications because consumers no longer want but movies and television, want to see their favorite content on any device at any time.
This offer is available thanks to the freedom that the Apple TV provides developers to build experiences on large screens and also incorporates a connection between the mobile and television. Thus, the TV becomes an extension of personal devices.
The new Apple TV also offers great opportunities for sports and games can watch streaming games and game statistics including options. In addition, high quality games available on the system could spell the end of traditional consoles, they need many more cables and controls, giving way to a connected experience.
The new Apple service pose a great opportunity for marketing managers who can connect their content across devices. With the new television you can get more engagement because the Apple TV breaks down barriers between brand and performance advertising. The real-time advertising on television provides a direct response from consumers and makes snagging the content they like and eliminate what does not interest them.
In the past, ads were shown the greatest number of potential viewers, however, consumers are now immediately react to the advertising and therefore publishers are able to target the right ad to the right audience.
Apple TVOS incorporates an identifier advertising that will allow users to decide which ads you are interested in and which are not so that marketing managers will benefit from this information to quantify the applications.
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