Is there irreplaceable figures on TV?
-Irremplazable none. The world is dynamic and is changing. [Gerardo] Sofovich can be said that was irreplaceable for ratings and the success in his career, later came [Marcelo] Tinelli. Mirtha was formerly [Legrand], after Susana [Gimenez] were shared and contemporary. And they arrive. Everything is changing, it mutates so.
‘This generation is no television without Susana imagined without Mirtha without Tinelli, and suddenly we were a year without Tinelli and everything followed. Susana was not this year and continues …
generate content -Those who are attentive to the taste of people, movements of the public. TV is a reflection of society, clearly. As we go through a process of much fiction in the nineties, in the 2000s we started to walk down a path of more subjective, more journalistic programs, with more people reviewing. After running that will start today and entertainment programs appear, what I call a whiter television distracts you, coming out of the situation.
Is there anyone today who is TV out and surprised
– The TV does not surprise anyone. Yes, there are important people within the business, and the public can miss her, but as you said you, how strange for a while and then adapts to what you get. We live a year without Tinelli and people are perfectly adapted
As content manager, what things look on another channel and you say. “This thinking would have loved me” -The
fictions or Underground Polka, if I could, I’d make some. The platform 9 is historically rich in that. The public appreciate, but we are bounded by a pocket topic.
Could be Jorge Rial on Channel 9?
Jorge Rial is a popular product. If I wanted to, at some point, clearly yes. It began on Channel 9, was born with Lucho in the channel, so yes, without any problem.
How do you see Mirtha?
Brilliant, very lucid. It has the soundness and strength that there is missing one to go to work every day, be careful and study. Constantly reinvent themselves and be closely connected with what happens, socially and culturally, I really feel strongly about.
“There are important people inside business, but the public’s strange for a while, then “
-¿Beto Casella?
It’s our star suits Our Tinelli. Pleased that are in the channel, that Blessed take 10 years to the air. It is our figure, it is the leading 9 on the back.
-¿Viviana Canosa?
-Viviana is a very good journalist, in Somewhere something broke in the middle and could not rebuild. Then he was the victim of the medium will pass a bill for previous years. At some point it will come back and will have a prominent place, as it deserves.
-¿Canal 7 is a public channel or channel Kirchner?
It’s a public channel. It has plurality in content. Obviously the state is always a tool you use, but is rather plural. They try to be very pluralistic in the language they use, communication and everything. I think that public television is the one that is closer to being public. The historic Canal 7 from the founding until now.
‘So, if we think of the various governments …
-From the various governments, yes historical, I think is the public television in the history of Channel 7.
What look you have the use of the official chain?
I can understand that from the side of government need communication tools to communicate. I can understand if the media secretary. Now, the other side of the chair, the side that I am, is: “Again the string”. Sometimes it’s very complex for those who generate content and break all the time. In one place they have an obligation to communicate to the people many things that do not communicate through this confrontation that has occurred between the media and the government in recent years. It is understandable that want to communicate, but on this side, sometimes a bit annoyed. It is something that will be corrected in the near future.
You’re against Channel 9 from 2013, ¿with the results?
-We started to add content to the screen and go slowly. The will of the company was that and everyone accompanies such management. The worst thing in this business, the most expensive thing there is time. In a television that is very volatile, very dynamic, which is all the time looking for the results and if you do not have immediately, the products are modified, this creates many inconveniences within companies. This is a company committed to maintain its contents, to wait, waiting to mature and grow.
-While are generating their own content, were questioned by the use of cans or formats out.
‘We killed the theme of the cans. I have a problem with the word “can”. When they began to attack for that matter, for some unknown reason, the word “can” is used as a pejorative. Cans always existed. The cans were always part of the television industry. Now they tell them “cans” before telling them “series”. I myself grew up watching saint , A-Team , The Three Stooges . Polka, Underground offer their products at international fairs and sell them. Natalia Oreiro is well known in Israel and Russia. It is an exchange, is part of the industry. It is a party, or at the time was part of a malicious press campaign against the company and then, unfortunately, not answered. All that myth
was generated around “Channel 9 cans channel, the channel does not produce”. -Canal 13 was a great success with The Arabian Nights.
Now it seems that Channel 13 had a The Arabian Nights legitimize the cans. He legitimized the industry for many years. It is part of the industry and the consuming public. Telefe accuse of using The Simpsons and The Pink Panther, was something similar in the eighties. It is disrespectful to the public would not have to say them. It seems that those who generated such criticism and all that myth generated around Canal 9 television had never seen. Feathers seasoned journalism have contributed to the negative image of Channel 9, when Channel 9 has a rich history. Has 55 years in the market and always had their series, their strips, their foreign novels, novels national. You can accuse the 9 today not produce novels, it is all a matter of cost and market itself. The advertising pie shrank in recent years, advertisers are diversified. That makes it occurs much less, but for all channels.
“We killed the theme of the cans, and now that Channel 13 had The Arabian Nights seem to be legitimate “
It’s more expensive to make a journalistic fiction program
.. – Yes absolutely. Much more expensive. So channels or producers who formerly were four or five novels a year, now producing one or two and do not produce producing less. Besides, in the last years of the eighties, there was a great possibility of selling abroad, it is much narrowed. The writers began to laburar more with manners books, that made the big chains began to take international markets and occupy them with novels and series of other hierarchy and we were more with the local.
Is there now enough fiction in Argentina? There
fiction. I do not know how much is enough and how much is not. There was a much more ready to perform platform is performed by a least cost issue. You do not recover that money that you invest. Let’s not forget that the TV ends up being a business, nobody wants to invest not recover. The nineties was a big production, but the channels could hardly recover the investment made in that time. In the nineties a lot compared to today occurred, you say to me: “Today we produce less,” and yes. There are also lower advertising spending and channels tend to try to balance their accounts.
-¿La nineties was better for TV? I do not know if
It was was better or worse, that is subjective, a matter of taste. Yes it was most productive, but also absorbed much more channel loss. There was much more grandiose production, higher spending and that was shrinking. If you compare it with today, today is simpler.
Why do you think that did not work a fiction like [Juan Jose] Campanella, with Natalia Oreiro?
What is not working? You say to me: “No measures” had to IBOPE as a sports tool to see who has wider audience. IBOPE I think today is a tool purely and commercial departments. I do not think that accurately reflects the public taste. In order to reflect greater diversity should be to measure. To me that kind of fiction I like. I think he has an impeccable cast and undisputed, but there are platforms that are not measured. There is a target public out there are watching streaming . Lots of people such series sees when they can, when they can and are following on other platforms. A IBOPE missing that tool to measure other platforms.
-Telefe pulled down the number of chapters and time change.
Because the business of Telefe, like all television, is selling views and sold through IBOPE. But we talk about failures and successes in terms of the numbers and throw IBOPE is a pure and purely commercial tool; It does not reflect the tastes of the people.
There is something that has to do with the obligation to watch a program at a specific time is not working for the viewer.
‘People today do not have the time I was 20 years ago to sit through a novel. What I think is happening is that people are more diverse, less attention has and when they believe they can have it. That makes both platforms like Netflix grow. I now out there I have no time to sit and watch a movie, but at some point I wanted to sit down and I’m not looking, zapping through the channels, as we did before. Today you have the chance to go, grab a menu, choose the movie you want, like a video store shelf. That view, the viewer, is adding some way. That product, the content being viewed. It is unrealistic to determine the success or failure of something only by IBOPE sheet does not reflect public taste
Thanks. Romina room, Hair and Makeup. TW:RSimagensocial
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