Tuesday, September 29, 2015

Ikea makes the leap to television – Blasting News

The Swedish furniture monster has made the leap to television Atresmedia hand with the new reality School decoration . The program will be aired on Saturday mornings in the sixth and change the lives of its protagonists to transform their homes while they transform their own lives.

The program comes on the heels of the producer Globomedia and aims to improve the lives of its participants, who are already going through a change in their lives and they need the final push to be happy. Each program will have two protagonists and throughout the season we will see people with very different profiles from them, so that each chapter is a decorative surprise. Each transformation will be assisted by professionals in the decor, Ikea company workers who help them strengthen their homes, give them a new spot to live better and teach them to make the most of the houses.

The main idea of ​​the program is not only to help the players, but to bring the viewer the importance of a good decoration, feeling good in your own space and give ideas that we can all implement in our own homes. School decoration give us tips about the welfare of our home and help lift our interior decorator.

This new reality Atresmedia want to output a new type of program, very typical of the American and Canadian television, where some experts teach people who do not walk a large investment necessary to achieve a luxury home. These formats has already worked in other countries, The house of my dreams, Love It or List It , but also in Australia with the The Renovators program.

With the new program, The Sixth reinforce its image of innovative new chain and complement to other programs like Decogarden or Bricomanía, old friends on our televisions for years, programs that give us tips and tricks to improve our homes.

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