Veracruz .- “The sport has been the key to open up to the world,” said Juan Octavio Gonzalez Pavon, who for four years directed Broadcasting Veracruz (RTV), the state television, adding that television presents a different future for public television.
With the help of sport, said, public television seeks to consolidate a new model of production that can compete in a crowded marketplace of content.
“Back Gone are the days when television made by the State was subject to ostracism of institutional education and information, “said the current coordinator of Social Communication of the Veracruz state government.
He assured that with the -identified vertigo of change in technological development, concepts, contents and marketing-up schemes, public television seeks to create a model that ensures a successful survival. The concern is not the market, he said, but the audience, and in this logic said it is necessary to bet on the content rather than on products.
“There is a misconception that private television does best things that public television; although it is true that sometimes we see things better because they have more resources, on public television have the experience of people who are accustomed to innovate with less resources; more creativity and commitment. “
Basketball, example of innovation. ” The key is to compete without complexes, “he said and cited the pre Olympic Basketball tournament in the Mexico City.
Pavon Gonzalez said that in the midst of a major tournament, the Aztec squad regained their fans and seeks, via the playoffs, their first Olympic appearance in 40 years. Thus focused like never before the interests of all the print and electronic media and “the splendor returned to a stage in open agony” he said.
“The fluke Sports Palace hosted a sport with many fans, but with little interest from commercial television, focused perhaps in the final rounds of the league in the United States. In this historic step, producing the international TV signal was given by Radio Television of Veracruz. “
He explained that the presence of new competitors and the unusual interest aroused the tournament, forcing the major TV networks to rethink their priorities, because on the eve of the crucial game against Argentina Mexico, Televisa tried to maneuver to change a schedule and broadcast live the game of the national team. “They had failed their expectations about hearing the tournament and especially in the planning of the program schedule”.
reported that as a result the state television generated during these two weeks a plan Two production to 12 cameras robóticas- them with what is broadcast live all 40 matches. The signal was shared more than 90 countries and broadcast in some cases by more than one channel, so more than one hundred television stations around the world took the signal generated from the city of Mexico. “The audience estimated in the millions”.
With that experience, he says, did production in high definition (HD) around the basketball of the Central American and Caribbean Games. “Our presence in this pre-Olympic tournament is a consequence of it. Above this they are only the Olympics are very pleased “
.”; for us it was a real challenge to organize the logistics of such an important event and, of course, television production was one of our priorities, “said Pavon Hernandez.
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