By Adrian Caceres | adrian-caceres@uhora.com.py
One is Humberto Rubin, who in June 1969 with his brothers Arturo and Armando, expanded television broadcasts because tevé tore at first at 17.00.
The Rubin had at noon space Humberto Rubin Productions, with a program including folk shows, reports, miscellaneous and sitcoms like The Three Stooges. “I rented from noon to 17.00, we had entertainment, movies, The Three Stooges, and we organized musical shows,” recalls Humberto.
Content. Moreover, Rubin points out that the contribution of television to offer the world news every minute. “You can criticize or not but say ‘yes, I am aware’, and that is a great international contribution. The news and information are based, but then they’re bringing something culturally we are very far. The content is still deplorable “highlighted.
says that the channels often have in mind the rating points as if they are worth” a hundred Nobel prizes “and forget to produce good programs. “I usually see such news, which is what matters to me, and that field is thriving today because there is a technology that allows to instantly know the world news,” said Rubin, who is also director of Radio Ñanduti.
Changes. For its part, the director and audiovisualista Manuel Cuenca, states that always prevailed in entertainment content, “without neglecting the journalistic aspect”. “There are channels that have very good news today, there are programs of very interesting debates, especially political changes that had over the years,” he reflects.
He added that one of the strengths of television is its technological breakthrough. It also notes that it is possible to create a combination of the three functions of mass media like TV stations (educate, inform and entertain), but “an effort of production and creativity” is required. “You can make programs that have good content and do not stop being attractive,” says Cuenca.
In turn, the filmmaker Ray Armele, says that what evolved was not a large segment of the public, often “settles for anything.” “Television has a role is primarily to communicate, I repeat: if the public demanded, would have options, a variety of channels, which at the moment are all very similar, there is fiction, not many critical programs, because the public does not looking and not required “he says.
Anecdotes. Among the stories behind the scenes, Humberto Rubin recalls one that involved him with his brothers, because one day he could no longer pay the fees for dissemination of the Three Stooges. “A Alberto Herrera asked why they do not go the Three Stooges, and he told them they were going to pass Live Humberto, Arturo and Armando,” says Rubin, laughing.
For his part, Manuel Cuenca says bulbs previously used as reflectors, and many live exploding. “The public may listen and we had to stick with the program as if nothing had happened. There was also no air conditioning and we were soaked with sweat,” reveals the director smiling.
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