In his STILL last report ConsumerLab TV & amp; Media (television & oacute; ny means of communication & oacute; n), made by Ericsson, the CO-RIVER find and fix & oacute; Colombians now spend seven hours a week watching series of television & oacute; n, programs, movies RIVER. particles and video on demand (VOD)
This study shows the opinions and h & aacute; habits of 680 million consumers worldwide, hall & oacute; currently in Colombia it is recorded and low Internet THROUGH eacute; s of VOD services, 34% of the total number of hours spent watching television & oacute;. ny video
Other results highlight the important Growth in the n STILL number of consumers watching video from an M & oacute device; vile: in the pa & iacute; s 72% watch videos from their smartphones, an increase of 195% since 2012
If. taking into account the tablets, laptops and smartphones, 54% of the time that adolescents spend watching television & oacute; ny videos do from an M & oacute device;. vile
At the same time, platforms content generated by users (UGC) represent a growing proportion of consumers who watch television & oacute;. ny video
25% of consumers in the pa & iacute; s look at YouTube by m & aacute; s three hours a d & iacute; a. Adem & aacute; s, the report reveals that the growing importance of the platforms on which abound in UGC, such as YouTube, has resulted in increased popularity of educational and instructional videos, which are seen by consumers in Colombia on average 200 minutes per week. . Well above the world average is 73 minutes
Diana Moya, Director of Ericsson ConsumerLab for Latinoam & eacute; rich, said: & ldquo; The continued rise in video on demand transmitted over the Internet and UGC services, reflects the importance of three factors spec RIVER tists to viewers today in d & iacute; a: interesting content, flexibility and user experience quality. The innovative business models that support these three & aacute; areas are now crucial for creating & oacute; n offers from television & oacute; n and video that are both relevant and attractive & rdquo time;.
Other important results of the report Ericsson ConsumerLab TV & amp; Media 2015 include:
* The & ldquo; & rdquo binge viewing; est & aacute; changing the game: See m STILL multiple episodes of television & oacute; n consecutively has become r & aacute; quickly a key part of the experience of television & oacute; ny video. This h & aacute; habit is prominent among users of subscription & oacute; n of video on demand (S-VOD) service comoNetflix, Amazon Prime and HBO, in pa & iacute; s 97% see several cap RIVER titles one trasotro (& ldquo; binge . viewing & rdquo;) at least once a week in these channels
* The difficulty of finding content: Half of consumers watching television & oacute; linear n says he can not find anything to do daily. Consumers consider the character RIVER sticas RECOMMENDATION & oacute; n are simply not as smart or personal
* Different packages, different attitudes. The 11% of consumers in Colombia that has never had a subscription & oacute; n of television & oacute; n Pay is already & aacute; n paying for content over-the-top (OTT)
* The television & oacute; linear n remains key. The popularity of the television & oacute; linear n follows still high, mainly because of the access it gives to the visualization & oacute; n of premium content and live, like sports, like its social value. In estesentido, the television & oacute; linear n often act STILL to as a & ldquo; campfire Hogare LITTLE GIRL & rdquo ;.
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In its latest report ConsumerLab TV & amp; Media (TV and media), made by Ericsson, the company found that Colombians now spend seven and a half hours a week watching TV series, programs, movies and video on demand (VOD).
This study shows the opinions and habits of 680 million consumers worldwide, currently found in Colombia is recorded and low Internet through VOD services, 34% the total number of hours spent watching television and videos
Other results highlight the significant growth in the number of consumers who watch videos from a mobile device. in the country 72% see videos from their smartphones, an increase of 195% since 2012.
If one takes into account the tablets, laptops and smartphones, 54% of the total time devoted to teens watch TV and videos, do so from a mobile device.
At the same time, platforms user-generated content (UGC) represent a growing proportion of consumers who watch television and videos.
25% of consumers in the country look at YouTube for more than three hours a day. In addition, the report reveals that the growing importance of platforms where abundant UGC, such as YouTube, has resulted in increased popularity of educational and instructional videos, which are seen by consumers in Colombia by an average of 200 minutes per week. . Well above the world average is 73 minutes
Diana Moya, Director of Ericsson ConsumerLab for Latin America, said: “The continued increase in video on demand and Internet-borne UGC services, reflects the importance of three specific viewers nowadays factors: interesting content, flexibility and user experience quality. Innovative business models supporting these three areas are now crucial for creating video and TV offerings that are both relevant and exciting time. “
Other important results of the report Ericsson ConsumerLab TV & amp; Media 2015 include:
* The “binge viewing” is changing the game: See multiple TV episodes consecutively has quickly become a key part of the experience of television and video . This habit is prominent among users of subscription video on demand (S-VOD) service comoNetflix, Amazon Prime and HBO, in the country 97% trasotro one sees several chapters (“binge viewing”) at least once a week in these channels
* The difficulty of finding content. Half of consumers watching linear TV says it can not find anything to do on a daily basis. Consumers consider the characteristics of recommendation are simply not as smart or personal
* different packages, different attitudes. The 11% of consumers in Colombia that has never had a subscription pay television are already paying for content over-the-top (OTT)
* The linear television remains key. The popularity of the linear television remains high, mainly by giving access to viewing live and premium content such as sports, like its social value. In estesentido, linear television often acts as a “home fire.”
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