Since Monday there is a third national chain of television within the reach of all of us, the Image, for channel 3, which debunks myths and enhances the competition. It is No small thing.
And the first myth that is falling is that Enrique Peña Nieto was a product of Televisa. Nothing of the sort. You got competition, in addition to the one I already had.
The cake advertising now will be split between the three and will win more who better to do so. Congratulations on the competition.
The television in Mexico was opened to the plurality when Televisa had competition in front of me: TV Azteca.
from then on, we saw presidential candidates of opposition in the screen, interviews, polemics, debates, points of view, contrasting.
The opening-up policy in Mexico cannot be understood without that crucial decision for our democracy that was the tender of Imevisión, that was the chain of the State, where it once ran to the driver of news (Pepe Cardenas) to win an exclusive.
The string that would compete with Televisa was won by Ricardo Salinas Pliego because it put $ 200 million more than their closest challengers.
In the year 2000, when the candidates of the PRI and the PRD agreed to shy away from a televised debate with the flagship pan Vicente Fox (who asked it today, today, today), TV Azteca opened cameras and microphones to the excluded, in a memorable tour conducted by Sergio Sarmiento.
Now Televisa has in its screen, for example, to their most fierce criticism (or the more rude, or, better said, as critics are of very good quality): Denisse Dresser.
Mexico has changed a lot since Emilio Azcarraga told us in Queretaro, at the beginning of 1988, that Televisa was a soldier of the president (La Jornada). The company also has evolved.
The time gave him the reason to Azcárraga Milmo –a great entrepreneur– in another aspect: the tv is mainly to entertain and then to educate.
Now that Image Television comes in as a third string will have precisely that challenge: compete to entertain and inform.
The argument of Azcárraga Milmo was still in force: the average salary of the traded on the IMSS is around eight thousand 800 pesos a month. With that money, it’s hard to go with the family to the stadium, the movies, the circus, a concert or the theatre on the weekends.
The television is the way to entertain the whole family: bring the theater, the stadium, the theatre or the concert at the house of those who do not can afford to pay each week for a show.
let’s Hope that the third string-to-air television is an alternative of quality to bring fun and entertainment to the households of the country, and do not restrict yourself to being a seller of sex and death.
For what makes news, success is guaranteed.
Congratulations and best of luck to Olegario Vázquez Raña, Olegario Vazquez Aldir, Ernesto Rivera, Ignacio Anaya, Francisco Zea, Yuriria Sierra, Ciro Gomez Leyva and the entire team of Image Television.
I Say luck, because that is what you are going to need. Talent have in abundance.
Twitter: @PabloHiriart
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