Image Tv generated good levels of audience from his first day of transmissions.
The new string of national television, which premiered on Monday, generated in the Valley of Mexico 1.4 ratings points in the schedule from 9 to 10 at night, and of 1.3 points from 10 to 11, according to data from HR Average.
Each rating point is equivalent to 57 thousand 480 households.
"The truth were good levels to be the first day of transmissions," he said in an interview with THE FINANCIAL Rodrigo Gómez, director general of HR Average.
In particular the hours of 10 to 11 in the evening, when Image debuted its information bar with Ciro Gómez Leyva, the new string generated audiences in excess channels like Foro TV, Televisa, or Channel Eleven.
“If we compare it with channels like Forum TV had almost three times more hearing. Had more audience that once TV, for example,” said Gomez.
At that same time, Televisa, with its news presented by Denise Maerker had 5.7 ratings points in the Valley of Mexico, while TV Azteca with its informative conducted by Javier Alatorre had 9.3 points. It is worth mentioning that the program of the signature of San Angel takes half an hour and the Ajusco 40 minutes.
Gomez explained that it is hoped to Image the lower levels of the two main channels of the country, but that the rating attained was good to be the starter.
"we Knew it would start small, but it was much better than we could have hoped for," he said.
From 10 to 11 pm the 'king' of open tv and it was Channel 5, with the premiere of the series 'The Queen of the South', with 14.3 ratings points.
The officer explained that the Image program conducted by Eduardo Videgaray y José Ramón San Cristóbal 'The Stake' called 'so What' and broadcast from 10:45 to 11 at night "increased interestingly the rating.
Gomez explained that in the following weeks, and in particular, when you have finished reordering the channels, the audience of the Image Tv may be increased.
The regulator Instituto Federal de Telecomunicaciones (IFT) was established October 27 as the date on which the people reschedule their television sets, a process which will be set the definite signs.
The process will mean that Azteca Trece, TV Azteca, go to channel 1, while Image Tv stays on the current channel 3.
“you Could say that it was a launch very successful and it also impacts much still there, the channels do not have the rearrangement at 100 percent”.
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