Cannes (France), 18 oct (EFE).- For a long time, good part of life is looked at through a mobile phone, a tablet, a computer or a television, and this multiplication of screens to grow the demands on the quality of the image, but the latest technology, 4K, still lacks adequate content to it.
“people are willing to pay between 10 and 30% more to get a 4K image,” explained today to Efe the head of the Spanish company Medina Media 4K (MM4K), Ricardo Medina, who assists in Cannes (south east of France) at MIPCOM, the largest global marketplace of television content.
With a resolution four times higher than HD, the 4K image provides much more information to the viewer.
The problem is that the demand is ahead of supply, and while sales of tvs 4K have soared 240% in Spain this year, the distributors of the signal are reluctant to replace the “boxes” that continue to transmit in HD, told Medina.
What is certain is that all the manufacturers now only produce tvs 4K, but the signal occupies so much bandwidth there is no just distribution of emissions in that quality.
For those who already receive the signal in your home, the chances of seeing something in this resolution are almost non-existent because the production of content in 4K is still limited, at least in Spain.
Hollywood will produce 120 movies in 4K this year, while in Japan, not just the company of public broadcasting NHK issues contained in that image quality, but it is testing the 8K, which multiplied by eight HD resolution.
One of the flagship series from japan and is being presented at this year’s MIPCOM is “Cold Case”, an adaptation of the american series “open Case” and whose new season has been filmed in 4K.
The responsible of the production of WOWOW Inc., producer of “Cold Case,” Makiko Okano, explained today the advantages of the migration to that technology.
“Before, to convey to the viewer that the character was crying, had to record it with tears falling, now the 4K allows you to display a few watery eyes, that with the HD were not noticeable,” said Okano.
however, this new technology can also be a double-edged sword, because it highlights all the defects of the image, and now “a wig you can see clearly that it is a wig,” added Okano.
however for the project manager of MM4K, Maria Medina, the benefits are greatest: “The 4K offers a real image, with a greater sensation of volume and a greater colour gamut, the objective is to make believe to the viewer who is viewing the image through a glass”.
The viewer could enjoy this technology in-house, if it were not for the lack of dialogue between the engineers of image and content producers for the small screen, in the judgment of the experts gathered at the MIPCOM.
The latest edition of the annual trade show NAB Show, which takes place annually in Las Vegas, concentrated to about 100,000 engineers, but any producer of content, said the responsible for MM4K.
Now, between 13,500 participants of MIPCOM are few engineers, when “it is they who have to define what is the standard” for recording content in 4K, he explained.
Ricardo Medina, unlike technologies such as the 3D finally is used only in cinemas, 4K has come to stay, “is a natural evolution,” he said, “when you go out into the market, the mobile fifth generation, everyone will have 4K at your fingertips”.
At home, the ones that had the tv and the signal given, they were able to enjoy the first test on a global scale with the relay 4K of the Olympic Games in Rio de Janeiro.
In Spain, for example, Vodafone offers bars the retransmission of football matches that resolution.
football is the “locomotive” of the 4K in the country, explained Medina: “people want to see a better Messi and Cristiano”.
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