you have to go back fifty years ago to find the launch of another new channel of commercial tv air or open as the two that were given to the founders of Profile by presidential decree this week. The previous case was the 25 of June of 1966, when the owners of the radio leader then, Rivadavia, they launched Tevedós (in the 90′s it became America TV) with your antenna in the conurbano bonaerense allowed to tune in all of the Metropolitan Area of Buenos Aires. The other channels of open television commercial of Buenos Aires, which by the size of the district become national channels, they were founded with a few years of difference: the 9 and the 13, both in 1960, and the Channel 11, now Telefe, in 1961.
Is that, beyond the limitations of the advertising market, the analog technology is not allowed the existence of more channels for air, that they should leave an empty place among them and be all odd numbers (7, 9, 11, 13) because the pairs were for Uruguay (8, 10, 12), a country with which it overlapped the analog waveforms.
The emergence of the technology of digital television encoding (binary, like computers) allowed with the same bandwidth that previously consumed an analogue tv channel can broadcast several doing that the governments around the world imposed the blackout analog to be able to expand the number of channels of air and recover spectrum for telecommunication cellular, for example. In addition to the optimization of the spectrum, also the definition of the image and the sound is of much higher quality.
The obligation to stop transmitting analogue and switch to digital began in Europe in 2006, in the East and Japan in 2012, in India in 2014 and in the united States and Mexico in 2015. In Argentina, the analogue shutdown will be the 1st of September, 2019, when Telefe, The Thirteen, Canal 9 and América TV, the same channels open to the rest of the country, they will have to spend to transmit digitally.
in Anticipation of the blackout, various countries began to bid on the channels of open digital television (TDA) that the technology allows now to add to the open-channel analog. In Argentina the technological opportunity was exploited by the kirchnerismo, in the framework of the call Media Law, to open a public bid to the bidding of these new television channels with the objective to grant permissions to their supporters. In the two channels that were awarded this week, the Profile had to compete with the three most emblematic representatives of the communication K: Cristobal Lopez, Sergio Szpolski and the producer of 6,7,8, Diego Gvirtz.
taking for granted that the channels were already preadjudicados the media kirchneristas, no media company traditional was submitted to the tenders, when considered as a waste of time and money. Profile, with the experience accumulated in the trial that won the State for discrimination in official advertising, she decided to participate in the two tenders and re-claim in court for this other form of discrimination. The Justice again granted us an injunction in 2015 and forced the previous government to reconsider our offer, which was the best qualified but the Afsca of Sabbatella had dismissed. The same protections succeeded in preventing the delivery of the channels to Szpolski and Cristóbal López (who by then had bought the company of Diego Gvirtz). In January of this year, the Enacom, the successor of the Afsca, confirmed that the founders of Profile were winners of those two licenses, and decrees that the Tuesday, October 18, was signed by the President, the chief of Cabinet and the minister of Communication are the ratification from which to commence the statutory time limits for the channels begin to transmit to the middle of next year.
The challenge now is huge because there is no history of the birth of two channels simultaneously and, as said, you have to go back half a century ago to find the case of a single launch. Because it is not the same thing broadcast TV, which should include programs of all types, up to fiction the national, that a cable signal –although daily is the call channel– like around 200 signals that are distributed in the country since the news as TN or C5N, until the film like HBO, children like Cartoon Network, sports such as ESPN, through themes such as Gourmet, or History Channel.
in order To have a signal cable does not need a license, nor a call for tender, nor a presidential decree, as the two licenses to broadcast television channels that you just get Profile. A closer example that generates confusion because it is a prestigious colleague, as is the daily The Nation, is the sign of journalistic LN+, that will begin to spread in a few days on DirecTV and in half of the homes in Cablevision because it does not include the basic subscription.
the Whole tv license, as Telefe, The Thirteen, America, or Canal 9, is assured by law of what is called ‘must carry’, or whatever, is obliged to broadcast to all made by cable operators in their basic subscription. In addition, you must be located in the grid along with the other licenses of open television, in this case next to Telefe, The Thirteen, America, Canal 9, as provided in article 3 of the Law 26.522 (known as the Media Law) and ratified by the Resolution 1.394 of the Enacom of the 15th of April, after the NUD 267 signed by the government of Macri on the 29th of December last, by modifying the called Media Law.
subsection "b" of the above-mentioned article 3 says that the made by cable operators "must order your programming grid in such a way that all the signals corresponding to the same genre are located in a relational way". And the "d" says: "Shall include, without encoding, the emissions of the services of television broadcasting".
devices. for some years now, all tvs that are produced are already digital and is projected within three years, when the occurrence of the blackout analog, that the vast majority of tvs will be digital and can be tuned directly by air and without an antenna all the digital channels open without the need to pay a subscription to cable or, as it is now for the older tvs with no connection to a payment of cable having a decoder TDA (during the kirchnerismo there were a million set-top boxes).
it Is predicted that in the future fewer people will pay subscriptions for cable, and that, to the contrary, the more people will pay for season tickets package via the internet, such as Netflix. For this reason, the air channels have become to be attractive and the largest multinationals of television signals by cable, such as Turner and Viacom, are competing to see who can offer more to stay with Telefe.
The combo open channels over the air with packets of content from the internet, such as Netflix, seems to be the format of the television of the future.
No comments:
Post a Comment