The original content of what will be the challenge of the chains … – Merca2.0

The television mexican will have three competitors that will seek the preference of the audience, in the midst of a competition that you have to cable television and reproduction services of on-demand content as rivals nearby.

as of 17 October the-air television will have a new participant, Image Tv, who under the concept "Together We are More Free" bet in generate trend with their digital platforms; while TV Azteca will premiere the new image of the Channel 7 and Azteca 13 will move to the signal of channel 1; and Televisa, who presented in August in the rebranding of its channel star, under the concept of "The Stars".

The content of television are seen by eight out of every 10 mexicans, according to the National Survey of Consumption of Audiovisual Content of the Federal Institute of Telecommunications (Ift). The programs preferred by the audience are the news, with 56 percent; soap operas, with 47 per cent; movies, with 42 percent, and series with 29 percent.

The survey, which seeks to make an analysis of the consumption of audiovisual content of the radio and television audiences, as well as the demand on the internet, which is located in the 26 percent to the satisfaction of the respondents.

The study indicated that 26 percent of people who consume content on the internet, 84 per cent done in-house, and 14 percent in the work. However, the cell phone is the device most commonly used to consume this kind of content, with an incidence of 62 percent.

The mexican households have at least two television sets, 56 percent account with a signal of open television, while 29 percent account with a broadcast signal of pay.

projected Data by Statista in 2015 placed Mexico with a level of penetration of 13.3 percent of online videos, while the profits gained by the platforms of this type of content, in Mexico were 188.4 million dollars.

The television networks have a panorama competition at odds, as they seek to position themselves not only in broadcast television but also on digital platforms, a field in which YouTube and Netflix are gaining ground in Mexico and the world.

The survey of the Ift points out that the products offered by broadcast television are the most demanded by the audience mexican, there is the challenge of the chains, cut costs in its productions and acquired licenses to make content from other countries such as: The Voice, MasterChef, The Island and several series of other production houses.