How much companies take pay TV … – Merca2.0

The service penetration of pay TV grows in the Mexican market, currently estimated that 56 percent of households paid for a service of this kind, according to data from the Federal Telecommunications Institute (IFT).

This is due to several factors, including the growth in supply, relatively accessible to the population packages and perhaps even the analog switch has contributed a little to it.

However, consumer preference is determined by the terms of service, mainly determined by the value and customer service quality-if one of the two attempts against the customer could influence the decision to continue or change company.

the customer service is, how in all sectors, an element vital to maintain customer loyalty. It is therefore important that the providers of service PayTV offer solutions promptly to maintain user satisfaction.

When consulting Mexicans about solving problems or malfunctions in its television services pay, data Merca2.0 Research Department indicate that 48.6 percent report that their suppliers solve them within five business days.

However, not all study participants’ Care customer pay Television Services’ think the same way, as 22.2 percent said they receive a solution between six and ten working days. Moreover, there is a 4.2 percent that your problem is solved between eleven and fifteen days, even a 8.3 percent accuses more than a month.

However, according to the study involving a sample 389 people surveyed also reveals that there is a 16.7 percent indicating that their problem was solved when you call.

Despite having a relatively favorable balance of more than 64 percent with issues resolved in less than a week, companies pay television are challenged to provide better service in their packages, as consumption habits of audiovisual content are changing rapidly and if not adapt to the needs consumer, they may start losing market.

note that in other countries this is beginning to consummate. At least it refers to a recent study by the consumer electronics Mohu reveals that streaming services like Netflix, HBO Go, Amazon TV, to name a few options, and enjoy more popularity among viewers.

in addition, another study by the Reuters Institute for the study of Journalism, part of the University of Cambridge, said that Internet users access social networks as a source of news, in preference over the conventional media.