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81% of the population usually see audiovisual content through broadcast television, but has the television service pay, while 26% already does via the Internet, revealed the First National Consumption Survey Audiovisual Content developed by the Federal Telecommunications Institute (IFT).
“the 80.9% of all people with TV, usually see content broadcast TV channels,” said the analysis of the regulator.
the survey of more than 8000 500 people found that TV channels most viewed open are 2, 13, 7, 5 and 9, where the Canal de las Estrellas (Channel 2) is seen by 64% of people who participated in
the sample.
“according to respondents, preferred in these channels genres are newscasts, soap operas and movies,” explained the regulator in a statement.
Meanwhile, the consumption of content via the Internet sum 26% of respondents, including YouTube was the most popular platform to access them, with 92% followed by Netflix with 20%, and Claro Video in third with 6%.
“the phone phone is the device most commonly used to consume audiovisual content online, and the main place to do it is home “
the survey details that 62% use mobile phones to see content, said IFT. online, 51% computers or laptops, 17% tablets and 8% access via TV.
Among the content they see people on the network they highlighted the music videos with 54% of preferences in second place with 33% series and films in third place with 30% of Internet users were located.
in transition. Abel Hibert, former commissioner of the Cofetel extinct, said these figures show that Mexico is in a process of transition in content consumption where people seek alternatives to access them.
In addition, exercise It states that in rural areas and urban consumption of broadcast television is similar, with 82.5% and 80.4% respectively, while in the case of content on the Internet in rural areas is 14.4%, while in urban areas is 29.2%.
However, Hibert expected content consumption will increase in line
.
“it is now 26% because there is no access, the cost is still high, but are issues that will be corrected. Prices will you lose, access will increase, and in a few years the market will be balanced, “he said.
Moreover, the institute found that in terms of equipment, the majority (98.3%) of respondents have television, followed by cell phone, with 76.2% of people, and radio with 68.9% of participants. In addition, people who have television screen, the average replied have two devices.
Also, just over half the population (56%) has only signal broadcast television, detailed the regulator, while 29% have only pay television, 14% two and 1% has no television signal.
Those who do not have TV service pays explained that is mainly due to price, where 61 % indicated as the cause, 21% because they see little television and 8% of broadcast television channels appear sufficient.
almost 30% have access to pay TV mentioned that hired service to have more choices of content and channels, because it receives or has a bad signal broadcast television, and because they can have television, telephone or internet with the same provider.
in terms of consumption radio was found that 39.6% listen to this medium, and that proportion 75% preferred FM stations and 13% AM signals.
74% use a stereo or tape recorder to listen to the radio, 17% do via cell phone and 14% use the device
car or transport.
the document included consumption of video games, where 18.6% said they consume these products, and highlights 44% do so from your cell phone.
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